Guide 6 Facebook Ad Mistakes to Avoid at All Costs

[Keitaro]

Running Facebook ads is a great way to generate leads. But if you struggle to see the results, don’t worry — you’re not alone! Many marketers go through this, making common mistakes that lower conversion rates and waste precious ad budgets.

In this article, we’ll show you 6 common Facebook ad mistakes, sharing tips to avoid them and boost your return on ad spend (ROAS).

Facebook and Facebook Ads in a Nutshell​

With around 3 billion monthly active users, Facebook isn’t just a social media — it’s a platform where businesses can connect with potential customers at a scale that’s hard to match.

Facebook allows marketers to engage with potential customers through Facebook Ads. With them, they can generate traffic and leads by targeting specific audiences based on age ranges, location, interests, and behaviors.

That said, you need to understand how Facebook ads work and some common mistakes to make them effective. To help you, we’ve gathered a list of 6 common mistakes, that we’ve described and provided the solution for.

Common Mistake 1

Targeting the Wrong Audience​

The biggest mistake people make when running Facebook ads is choosing the wrong audience. Targeting a wide net is