Guide 📝 AIDA: The Timeless Copywriting Formula That Drives Action

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AIDA: The Timeless Copywriting Formula That Drives Action​

Let’s be honest…


If you can’t grab your prospect’s attention and guide them step-by-step toward taking action, all your fancy funnels, ad targeting, and traffic hacks won’t save you.


That’s why AIDA is still one of the most powerful frameworks in copywriting and marketing — because it mirrors how people actually make decisions.

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Attention​

Your first job isn’t to sell.
It’s to stop the scroll.


If your ad, headline, or creative doesn’t make someone pause mid-swipe, the rest of your funnel might as well not exist.


Use bold headlines, curiosity-driven hooks, or eye-catching visuals.
Speak directly to your prospect’s pain points and desires.


Example:
"What if you could earn $500 a day… without leaving your couch?"

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Interest​

Once you’ve caught their eye, you have to hold it.


Build intrigue with stories, surprising facts, or emotional triggers.
Make them lean in and want to know more.


Example:
"97% of people trying to make money online quit in 90 days. Here’s what the 3% know that they’re not sharing."

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Desire​

Now it’s time to make them want