- Joined
- Nov 8, 2018
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- 118
Hey everyone,
Lately, I’ve been deep-diving into the strategies that separate average Facebook advertisers from the giants pulling multiple figures daily. It’s not all about luck—these top performers have some serious tactics up their sleeves. Here’s what sets them apart:
Lately, I’ve been deep-diving into the strategies that separate average Facebook advertisers from the giants pulling multiple figures daily. It’s not all about luck—these top performers have some serious tactics up their sleeves. Here’s what sets them apart:
- Aggressive Creative Testing: The big players don’t just test a handful of ad variations; they’re launching campaigns with dozens, sometimes hundreds, of creatives. They know the gold is hidden in the right mix of compelling copy and eye-catching visuals.
- Granular Segmentation: They go beyond broad targeting. They slice their audience into precise segments collecting detailed demographics, interests, and behaviors. Such segmentation allows them to hit the mark and drive high ROI.
- Rapid Iteration & Optimization: They are relentless with their data. They don’t wait around; they’re making quick edits to existing winners, like trimming a bit off a video or tweaking the color scheme to trick the system.
- Dayparting: They use advanced strategies to ensure their ads hit the screen at the most opportune times, maximizing budgets and results. This often means managing their ad schedules outside the limited options Facebook offers, focusing on strict day budgets.