- Joined
- Nov 7, 2024
- Messages
- 2
In this post I’ll introduce the service I have developed and make a case for why official Facebook ad library, while a valuable free resource, is neither sufficient nor an optimal place to start your ad exploration. Read till the end for a dedicated affLIFT discount code.
Facebook never launched the Ad Library to help advertisers.
They did it in order to appear more transparent in the aftermath of the 2016 U.S. presidential elections.
Meta doesn’t necessary want your ads to fail - they want them to succeed “just enough” that you keep buying ad impressions as long as possible and keep spending the most possible without you giving up on its traffic source.
So why would you expect Ad Library to be focused on your needs as a performance marketer? You wouldn't and it isn’t.
Ad Library is hiding the information you need to create ads that sell more.
Not intentionally, it was simply not designed to do that. Here is what they don’t let you do, but AdEagle does:
I prepared a short checklist of all
Facebook never launched the Ad Library to help advertisers.
They did it in order to appear more transparent in the aftermath of the 2016 U.S. presidential elections.
Meta doesn’t necessary want your ads to fail - they want them to succeed “just enough” that you keep buying ad impressions as long as possible and keep spending the most possible without you giving up on its traffic source.
So why would you expect Ad Library to be focused on your needs as a performance marketer? You wouldn't and it isn’t.
Ad Library is hiding the information you need to create ads that sell more.
Not intentionally, it was simply not designed to do that. Here is what they don’t let you do, but AdEagle does:
I prepared a short checklist of all
