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  1. Laurent

    Comment by 'Laurent' in article 'iOS 17: The Tracking Nightmare That Makes iOS 14 Look Like a Walk in the Park'

    Yes. And you don't need to be technical to track. The software you're using is meant to take care of this for you.
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  2. iOS 17: The Tracking Nightmare That Makes iOS 14 Look Like a Walk in the Park

    iOS 17: The Tracking Nightmare That Makes iOS 14 Look Like a Walk in the Park

    Hello Afflifters! Remember that post I wrote a few years back about Facebook ad accounts getting disabled? Yeah, the one where I pointed out that the culprit was often the tracking software we were using. It's a classic case of "guilty by association". The New Kid on the Block: Safari's Latest...
  3. Laurent

    Comment by 'Laurent' in article 'Affiliate Marketing Glossary'

    @Luke adding some definitions. Attribution: The action of associating a conversion to a one or multiple visitor touch points. Attribution model: The model defining which touch point will be credited for an action. Most popular attribution model are first or last click attribution. Other...
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  4. Laurent

    Comment by 'Laurent' in article 'How to run affiliate campaigns on Google Ads'

    You don't know until you test it. When it comes to your ads and landing page copy, you need to test many variations and keep adjusting it. The only rule that says that you get it right, is when your return on ad spent (roas) is positive and you can start scaling. Tracking your entire funnel...
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  5. Laurent

    Comment by 'Laurent' in article 'Redirectless Tracking VS True Redirectless Tracking'

    Thanks @T202Nana! ! Actually this feature was released with our alpha version sometimes in august last year;) Indeed, no redirect is the fastest redirect!
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  6. Redirectless Tracking VS True Redirectless Tracking

    Redirectless Tracking VS True Redirectless Tracking

    Did you get yesterday's memo sent by @manu and the Stacked Marketer's crew? One of the main feature was the great piece written by @Nick regarding Clickloss. Explaining the ins and out of why traffic gets lost on the way from your traffic source to the actual offer / advertiser. You might be...
  7. Laurent

    Comment by 'Laurent' in article 'How to run affiliate campaigns on Google Ads'

    In a nutshell, the customer journey starts when the visitor hits your site, engage with your content. Then, the visitor hits one of your offer links (this is the first significant event), which is simultaneously sent to all your pixels (GA, FB, tabool, Outbrain), then the user starts the...
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  8. Laurent

    Comment by 'Laurent' in article 'How to run affiliate campaigns on Google Ads'

    hi @Omar - The guidelines for mobile /carrier targeting is available on the google support site. As far as anytrack is concerned, it has no impact as the targeting takes place on google ads.
    • Laurent
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  9. How to run affiliate campaigns on Google Ads

    How to run affiliate campaigns on Google Ads

    Google Ads is undoubtedly the most sought after traffic source, but it can also be the most challenging to work with. As an affiliate marketer, before you can actually start running profitable campaigns on Google Ads, you need to get over two major tracking challenges inherent to Google Ads...
  10. Laurent

    Comment by 'Laurent' in article 'Affiliate Marketing with Bing Ads'

    Great article. I would include in the "tracking progress" paragraph, a point about conversion tracking. Bing ads has introduced a function that allows advertisers to import offline conversions to their account. (Offline conversions are conversions that are not tracked by the bing tracking...
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