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Luke,
I am sad to hear that Peerfly is closing. It was the first CPA network that I had joined years ago and you were my affiliate manager! I've learned alot since then but as for you my friend, you have the knowledge to just make BIG MONEY online promoting high ticket offers and using many...
With any campaign you need Data. Run general ad in the begining and then analyze the data to optimize your campaign. Just make sure that your tracking is working so you can optimize by the results you are getting.