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I'd like to systematically (and aggressively) test one thing at a time, pick a few winners then move onto the next thing. What would you say is more important (obviously both are very important) for a native ad... the image or the headline? Which one should be tested first?

I'm at a crossroads in my native journey and looking for some advice. Would you say it's better to focus on testing and finding the best converting offers (regardless of niche)? Or focus on finding the best converting offers within a specific niche? The way I see it, if I'm spending my test...