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  1. garrytret

    Hello !

    Hey everyone — I'm Igor, based in Belarus.I work in performance marketing, mostly Google Ads and Meta. A few months ago I started collecting real campaign failure+recovery cases — ones with actual numbers, identified root causes, and fixes. Not looking for obvious stuff, more interested in the...
  2. garrytret

    I analyzed 60 campaign failure+recovery cases — here are the patterns I found

    Over the past several months I've been systematically collecting and categorizing real campaign failure+recovery cases — all with specific before/after numbers, identified root causes, and documented fixes. Not agency blogs. Not "lessons learned" listicles. Cases where something actually broke...
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