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  1. All Creative Approaches in Nutra (Health Supplements) with Comments from OMNI CPA’s Media Buying Team Lead

    All Creative Approaches in Nutra (Health Supplements) with Comments from OMNI CPA’s Media Buying Team Lead

    A creative is the first element of the sales funnel that a user interacts with. How well you grab their attention and address their triggers determines whether they’ll proceed to the pre-landing or not. In this article, we’ve gathered all popular creative approaches with examples from SPY tools...
  2. 6 Marketing Hooks for Boosting Your Ad Campaigns: A Detailed Guide with Examples

    6 Marketing Hooks for Boosting Your Ad Campaigns: A Detailed Guide with Examples

    The main trend of the outgoing year 2024 is "whitening" (shifting to legitimate marketing). As strange as it may sound, the vertical of nutra (nutraceuticals/health supplements) has also been affected by this. Many have realized that scare-teaser ads not only fail to capture the entire potential...
  3. The Future of Nutra: Trends, Offers, and Traffic in 2025 — Interview with Head of Affiliate Marketing OMNI CPA

    The Future of Nutra: Trends, Offers, and Traffic in 2025 — Interview with Head of Affiliate Marketing OMNI CPA

    The Nutra market continues to grow: the demand for dietary supplements, skincare products, and rejuvenating supplements is expanding, and along with it, approaches to traffic, offers, and advertising strategies are changing. In 2024, a record number of newcomers came into arbitrage, many teams...
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