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In the rapidly evolving iGaming landscape, traditional affiliate marketing strategies are becoming ineffective. Simply driving high volumes of traffic no longer guarantees success. The industry has matured; operators are increasingly discerning, and players have higher expectations. Affiliates...

The Impact of Zoomers on the iGaming Sector The future of iGaming is already here — and it speaks in the language of Zoomers. At Stars Partners, we don’t just follow trends — we create them. In the current landscape of hiring, marketing, and audience engagement, it is crucial to focus on the...

The iGaming sector in 2025 is poised for significant transformation. With advancements in technology, shifts in player behavior, and evolving affiliate marketing strategies, the landscape is rapidly changing. The Stars Partners team has pinpointed five major trends expected to create a...

The term gamification is increasingly prevalent in the gambling sector, raising the question of whether it is merely a trend or an effective strategy for enhancing key performance indicators. Mares, CEO and partner at Stars Partners, provides insights. Mares, could you clarify what you mean by...

Mares - CEO and Partner at Stars Partners shared important perspectives on how Stars Partners utilizes innovation to boost player engagement, enhance loyalty, and improve operational efficiency. Reflecting on the latest developments, he pointed out four significant features that have provided...