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  1. CMT824

    Step 14 - Success / Failure Stories

    After Rounds of Testing and Optimization, My Campaign Has been Green for 3 Days Granted, I'm receiving little traffic, but the process to get here has been invaluable and a wild confidence builder :). I went into this with a Learner's mindset, and what really helped was expectation-setting...
  2. CMT824

    Step 14 - Success / Failure Stories

    @Olivey Can you comment more on the idea of over-optimization in your case? Here are my noobie thoughts: aren't campaigns a continuous pursuit of optimization? Meaning: pare until you find the combinations that yield green? It surely is more complicated to that, and there is nuance I'm...
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