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Yup, can say I did most of these. Pausing campaigns too early was my biggest problem. I would spend a few bucks, not get a conversion, and then pause and move on to my next idea. I guess I expected every campaign to be +100% ROI from the start 🤣
I downloaded it and read through most of it over the weekend. Pretty good read, gives an interesting perspective on what is required to be a top media buyer.
Good luck Scouser. You are in the right place. It takes time and practice to get good at this stuff, but it helps to have a place like this to push you in the right direction.