- Joined
- May 2, 2018
- Messages
- 4,932
I always wanted to know how bot detection actually works. Not "AdScore says 62% invalid", but why. What is a bot, really? What kinds exist? How do they make money? And what does a bot do differently from a real person on my landing page?
If you've read my AdScore guide, you know I run AdScore on pretty much everything. It is great at telling you that a visit is a bot. It doesn't tell you why.
So, with a little help from AI, I built my own set of 50 bot tests, put them on a landing page, and bought real traffic. Every visit also ran AdScore on the same page, so for every test I can show how often it agrees with AdScore.
The guide is split into 5 posts, 10 tests each. For every test I explain what it checks, why it works (or doesn't), what the numbers say, and give you the code so you can try it on your own lander.
If you've read my AdScore guide, you know I run AdScore on pretty much everything. It is great at telling you that a visit is a bot. It doesn't tell you why.
So, with a little help from AI, I built my own set of 50 bot tests, put them on a landing page, and bought real traffic. Every visit also ran AdScore on the same page, so for every test I can show how often it agrees with AdScore.
The guide is split into 5 posts, 10 tests each. For every test I explain what it checks, why it works (or doesn't), what the numbers say, and give you the code so you can try it on your own lander.
The setup
- Traffic: various traffic sources (popunder, push and smartlink), several GEOs
- Visits: 119,819 in total, 55,634
