Follow Along Diving into iGaming with Pop Traffic (PropellerAds + Leadlegends)

Hey everyone!

After a recommendation from a friend, I’ve decided to take the plunge and dive into the iGaming vertical!

Coming from a Google & Facebook Ads background, I have solid experience in media buying and campaign management. However, this is my very first time tackling iGaming and running Pop traffic, so I expect to hit a few learning curves along the way.

Here is my setup for this journey:

• Traffic Source: PropellerAds (Pop)
• Affiliate Network: Leadlegends (Huge thanks to my friend's referral and the super friendly AM at Leadlegends for getting me onboard!)
• Tracker: Skro
• Spy Tool: Anstrex

I’m spending this week getting all my tracking, landing pages, and integrations set up properly. The goal is to officially launch my first campaigns by the end of the week!

Since Pop traffic and iGaming are completely new territories for me, I’m sure I’ll make some rookie mistakes. Any advice, feedback, or suggestions on campaign structure, landing page optimization, or Pop traffic targeting would be greatly appreciated. I’m all ears and eager to learn from the community!

Looking forward to sharing my progress and updates here. Wish