eshwara
Super Contributor
- Joined
- Jul 13, 2019
- Messages
- 15
Hey guys,
I’m currently running an offer across 4 simultaneous campaigns on the same traffic network:
1. Popunder
2. NativeBanner
3. 300x100 - Banner
4. 300x250 - Banner
Since all 4 campaigns are running at the same time, users are naturally seeing multiple formats before converting. However, credit currently goes 100% to the last click.
Yesterday I hit around 500 conversions. Looking at the data, most of those conversions were attributed to Popunder and Native, while the Banner campaigns looked like they were barely converting or wasting spend.Based on that data, I paused both Banner campaigns.Immediately after pausing them, my overall conversion volume dropped significantly and my ROI tanked across the remaining campaigns. It’s clear the Banners were serving as crucial touchpoints/assistants in the funnel, even though last-click attribution wasn't giving them the
I’m currently running an offer across 4 simultaneous campaigns on the same traffic network:
1. Popunder
2. NativeBanner
3. 300x100 - Banner
4. 300x250 - Banner
Since all 4 campaigns are running at the same time, users are naturally seeing multiple formats before converting. However, credit currently goes 100% to the last click.
Yesterday I hit around 500 conversions. Looking at the data, most of those conversions were attributed to Popunder and Native, while the Banner campaigns looked like they were barely converting or wasting spend.Based on that data, I paused both Banner campaigns.Immediately after pausing them, my overall conversion volume dropped significantly and my ROI tanked across the remaining campaigns. It’s clear the Banners were serving as crucial touchpoints/assistants in the funnel, even though last-click attribution wasn't giving them the
