How to run iGaming offers properly for Web / App / APK traffic?

Hi everyone,

I’m trying to understand how experienced affiliates/media buyers run iGaming offers properly across different flows: Web, App, and APK.

I’m not looking for traffic-source promotions or generic network pitches. I want to learn the practical side from people who have actually tested or scaled these campaigns.

Main things I want to understand:

1. Web iGaming offers
   • What type of funnel usually works best: direct landing page, prelander, quiz, review page, bonus page, etc.?
   • Which traffic types are generally used for Web: pop, push, native, social, SEO, Telegram, influencer, display?
   • What are the most common mistakes beginners make?
2. App Store / Play Store iGaming offers
   • How is the flow usually structured when the offer tracks app install, registration, FTD, or deposit?
   • What should affiliates check before running app offers through MMPs like AppsFlyer, Adjust, Branch, etc.?
   • What KPIs do advertisers usually care about besides FTD?
3. APK iGaming offers
   • How does APK promotion usually work compared to Play Store/App Store offers?
   • What should we check before promoting an APK: compliance, download flow, tracking, attribution, fraud rules, GEO restrictions?
   • Are APK offers mainly run through landing pages, direct download