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- Apr 22, 2020
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- 521
The FIFA World Cup 2026 is the biggest advertising opportunity of the year. 48 teams, 104 matches, three host nations, and 39 days of guaranteed global attention.
The winning formula is simple: target the right GEOs, run the right formats, pick the right bidding model, and plan your campaigns around the tournament’s natural rhythm. Start now. Test relentlessly. Build creative variants for multiple teams. And don’t switch off the moment the trophy is lifted.
This will be the biggest World Cup ever! More teams than ever means more games than ever. More games mean more opportunities and more exposure to campaigns and ads. More teams mean more countries actively engaged and watching. For many countries, this is their first-ever World Cup.
PLUS, FIFA has just confirmed plans for an extended, Super Bowl-style halftime show at the MetLife final, a first for the tournament. For advertisers and publishers, this creates a scheduled attention spike sitting right inside the biggest match of the year.
So next, let's get your World Cup strategy rocking, and if you are advertising with Adcash, make sure to use code AFFLIFT26 to have a 25% top-up when adding funds!
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Advertising Strategy during World
The winning formula is simple: target the right GEOs, run the right formats, pick the right bidding model, and plan your campaigns around the tournament’s natural rhythm. Start now. Test relentlessly. Build creative variants for multiple teams. And don’t switch off the moment the trophy is lifted.
PLUS, FIFA has just confirmed plans for an extended, Super Bowl-style halftime show at the MetLife final, a first for the tournament. For advertisers and publishers, this creates a scheduled attention spike sitting right inside the biggest match of the year.
So next, let's get your World Cup strategy rocking, and if you are advertising with Adcash, make sure to use code AFFLIFT26 to have a 25% top-up when adding funds!
️Advertising Strategy during World
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