Case Study Using CPM traffic mechanics to promote E-com offers in Malaysia (ROI 170%)

Did you know nearly 9 out of 10 Malaysians made a purchase after seeing a product on TikTok?

This advertiser seized the opportunity and got 170% ROI in just one month. Top-selling goods and a timeless ad format like Popunder, what could be better?

With 100 million daily searches, TikTop Shop is certainly a HUGE E-commerce platform for the region. This case study shows how you can combine trends and CPM traffic mechanics for your benefit.

Our partner shared this successful case with us, and we are giving it to you. Study the strategy and use these ideas for your future campaigns!

Note: the text below will be from our partner’s point of view.

Campaign details:

Dates: 01.11.2025–30.11.2025
Traffic source: Galaksion
Ad format: Popunder
Pricing model: CPM
Vertical: E-commerce
Targeting: Mobile, iOS & Android
GEO: Malaysia (MY)

Results:

Spend: $312
Revenue: $845
Profit: $533
ROI: 170%

I’ll take you through my strategy step by step.

How I chose the working bundle

This section covers my approach to offer selection and media buying. I had three goals in mind.

Minimize testing risks by using popular offers that generate steady revenue.
Scale easily with Popunder,