VSL Ads on Meta in 2026: What Changed in 90 Days (1.2M Ads Analyzed)

Three months ago, we pulled the first real numbers on the VSL space using the VTurb filter. The dataset was around 400,000 ads. Weight loss owned the space. The biggest single operator was running an apple cider vinegar creative across 59,000 ads.

We pulled the same view this week. The numbers do not look like the same market.

There are now 1.2 million VTurb-tagged ads indexed in the last 30 days alone. That is roughly three times the volume in 90 days. Weight loss is no longer the dominant vertical. Brain health and ED have taken its spot. And the operators winning right now are not running a few hundred ads. They are running through more than a thousand fan pages at once.

If you are in the VSL space, or you are thinking about getting in, the playbook from February still works. But the leaderboard has changed, and the infrastructure required to compete has gone up.

Here is what the data shows.

Watch the video:

Key takeaways​

The VSL space on Meta has roughly tripled in 90 days. Brain health and ED are now running at a higher volume than weight loss