blakeapfg
Active Member
- Joined
- Oct 10, 2025
- Messages
- 62
Casino is one of the toughest verticals for email. Mainstream ESPs won't touch it, spam filters are aggressive, and domains burn fast if you don't know what you're doing.
So when a client came to me with a 50k casino list, I knew the priority wasn't volume. It was keeping deliverability stable.
The setup
The client had a 50k list of inactive users from their own casino. People who had signed up and deposited before but had gone cold. Highly segmented and untouched.
We ran 22 campaigns over one month on a dedicated infrastructure, completely separate from any shared environment. Domain warm-up and rotation were handled from day one, alongside ongoing blacklist and reputation monitoring.
The result
The campaigns generated 12 good deposits in the first month. Not a huge number, but for a first reactivation attempt in a restricted vertical, the client was happy enough to keep going.
But the most interesting part: this was their first time ever monetising a list they had been sitting on for months. They had the asset, they just didn't know how to use it.
We're now in month four, testing different offers to find what converts best with their
So when a client came to me with a 50k casino list, I knew the priority wasn't volume. It was keeping deliverability stable.
The setup
The client had a 50k list of inactive users from their own casino. People who had signed up and deposited before but had gone cold. Highly segmented and untouched.
We ran 22 campaigns over one month on a dedicated infrastructure, completely separate from any shared environment. Domain warm-up and rotation were handled from day one, alongside ongoing blacklist and reputation monitoring.
The result
The campaigns generated 12 good deposits in the first month. Not a huge number, but for a first reactivation attempt in a restricted vertical, the client was happy enough to keep going.
But the most interesting part: this was their first time ever monetising a list they had been sitting on for months. They had the asset, they just didn't know how to use it.
We're now in month four, testing different offers to find what converts best with their
Last edited:
