- Joined
- Jun 11, 2018
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- 330
CC submits are getting squeezed — but the sweepstakes ecosystem on Meta is still very much alive. Here's how to cut through the noise and find the campaigns that are actually converting.
Sweepstakes has taken a real hit lately.
CC submit flows specifically have been getting squeezed hard — payment processors have been chasing the space, and the volume drop on credit card submit offers is sharp and visible in the data. If you've been running sweepstakes on Meta over the past year, you've probably felt it.
But here's the mistake a lot of people make: they see the CC submit decline and assume the whole vertical is dying. It's not.
Pull up 30 days of sweepstakes data, and you'll find over 126,000 ads tagged in the space. That's not a dead vertical. That's a vertical that's shifting — and the advertisers who understand exactly how it's shifting are the ones still finding profitable campaigns.
Key Takeaways: The sweepstakes vertical has 126,000+ active ads on Meta in the last 30 days alone, but the vertical filter alone returns far too much noise to be useful.
The top players are running multi-brand, multi-offer strategies from single domains — cycling through Walmart,
Sweepstakes has taken a real hit lately.
CC submit flows specifically have been getting squeezed hard — payment processors have been chasing the space, and the volume drop on credit card submit offers is sharp and visible in the data. If you've been running sweepstakes on Meta over the past year, you've probably felt it.
But here's the mistake a lot of people make: they see the CC submit decline and assume the whole vertical is dying. It's not.
Pull up 30 days of sweepstakes data, and you'll find over 126,000 ads tagged in the space. That's not a dead vertical. That's a vertical that's shifting — and the advertisers who understand exactly how it's shifting are the ones still finding profitable campaigns.
Key Takeaways: The sweepstakes vertical has 126,000+ active ads on Meta in the last 30 days alone, but the vertical filter alone returns far too much noise to be useful.
The top players are running multi-brand, multi-offer strategies from single domains — cycling through Walmart,
