AI Chatbots ads - what is your opinion?

Hey everyone,

As you probably found out, on January 16th OpenAI announced they will be launching AI Chatbot ads inside chatGPT.

For now, AI chatbot ads aren’t live everywhere yet. But they’re definitely coming, and not in the way we’re used to.

Here is what we know so far from the top big players:

• OpenAI officially announced they’re testing ads inside ChatGPT.
• Microsoft Copilot ads are already running and showing high CTR and conversion rates.
• Google says “no plans”, but they’re already running ad tests inside AI-powered search results (so we should wait for them to announce something soon)

This isn’t just a new banner or pop-up format.
It’s ads inside the chat. Integrated into AI responses. Shaped by what the user is asking, not just what keyword they typed. That’s huge.

We did some research and put together a whole article on our blog, but here are some of the important things:

What AI chatbot ads really are
They’re not like search or display. These show up inside answers. They read the conversation, understand the intent, and slide in a sponsored suggestion, like a product recommendation inside a reply.