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CPA Lead Cancellations Due to “Cross-Network Duplicates” — Looking for Your Opinion

maugarciaval

Super Contributor
Joined
May 1, 2018
Messages
29
Hi everyone,
I’d like to share a real situation I experienced last month and get your honest opinion, especially from those of you who work with finance or debt-related CPA offers.

In December, I ran a campaign for a debt relief offer using paid Meta Ads traffic only. I don’t promote this offer with any other affiliate network and I don’t share or resell my leads. All traffic comes from my own ads.

During the month I generated 820 leads.
At the beginning of January, the affiliate network informed me that 218 of those leads were being cancelled because the advertiser had already received the same leads from another affiliate network. According to them, the advertiser classified these leads as “duplicates” across networks.

What makes the situation interesting is that the advertiser also acknowledged that they currently have an internal duplication issue, but only part of the repeated leads were cancelled. At the same time, the network decided to reduce my allowed volume instead of pausing the campaign completely.

So the final situation looks like this:
I generated traffic exclusively from my own paid ads.

I don’t run this offer with any other network.
The
 
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