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AdsEmpire - how to minimize fraudulent conversions

AffiliateNate

Super Contributor
RevShare
Joined
Jul 25, 2023
Messages
422
I've been using AdsEmpire on 1 traffic source for about 3 months now. Over these 3 months, about 30% of my conversions have been consistently flagged as fraudulent, so I get no revenue for them. Not just 30% overall, but even on a week-by-week basis, it's typically around 30% and showing no signs of getting better over time despite optimizations. This 30% is the difference between an ROI of ~0% and an ROI of 50% to 100%. Are there any obvious ways to reduce the rate of fraud, other than trying a new traffic source?

Some additional info:

My affiliate manager gave me a transaction report CSV where, for each ClickId, it would tell me:

1. UserId

2. Offer

3. Country

4. Registration Date

5. Platform:
  • mobile
  • desktop
6. Fraud Type:
  • Antifraud third-party service high risk event detected
  • User is spoofing his device
  • Duplicated registrations
  • Automated traffic (Bots or programs is suspected)
  • Suspicious email address
  • Proxy or anonymizer is detected
  • User's personal data in the internal black lists
  • User is likely to be located in another country
  • IP address is recently abused

However, I don't see any patterns in the Platform variable (it happens in
 
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