Why Pop Ads Still Reign in 2025-2026

Old-school format. Next-level revenue.

If you run a website, chances are you’ve tried Pop ads — and if not, you’re leaving serious money on the table.

Love them or hate them, Pops deliver. It’s one of the few ad formats that consistently brings high CPM, stable traffic monetization and is optimized according to Google’s best practices. And when done right? It delivers consistent earnings.

At ProfitOn, we help publishers get the most out of every single impression. Let’s break down why Pops still dominate and how to make them work for you.

Pops: The Classic That Converts​

Pop ads open in a new browser tab — either in front of or behind the main one — grabbing attention when it matters most. That undivided attention leads to unmatched engagement, top rates, and real revenue growth.

What makes Pops a go-to for webmasters:​

• High CPMs
  
  
• Every impression counts. No wasted traffic
  
  
• Google-friendly, user-first monetization
  

Whether you run a movie-related website, a software platform, a news site, or anything in between – Pops deliver best when paired with clean, high-quality traffic. And they consistently pay off.

Why Pops Still Crush It​

Pops play well with every device​

Desktop,