Top Verticals and Campaign Kits for Push Notifications

Classic never gets old, and marketing is no exception. Push notifications started back in 2009 with Apple (yeah, that company that now requires explicit consent from its users to receive notifications). Many things have changed, but not the efficiency of this legendary ad format.

Push notifications get the job done whether you specialize in software, sweepstakes, finance, eCommerce, or other verticals. However, you need to approach your users correctly so as not to irritate them and actually spark their interest.

With this in mind, we present the top five verticals for push notifications—at least for 2025. Other verticals can also bear fruit, but these five are especially likely to succeed when paired with push. Let’s find out which niches can help you roll in profit.

Software & Utilities​

Let’s start with the leaders, at least on our platform—Software and Utilities. This vertical is a gold mine when approached with push ads. Think about it: utilities, antivirus software, and VPNs complement all kinds of online activities, from browsing anonymity to data security. In 6 months, software and utilities generated some incredible stats.

• Clicks: 200M+
• Click-Through Rate (CTR): 0.1%
• Conversions: 8M+
• Conversion Rate (CR): 9%

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Sweepstakes​

The