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Sooner or later, anyone using this tool for promotion encounters Facebook Pixel. Many find this term complex and intimidating as it’s often associated with programming and code. However, Pixel is an essential tool that helps you effectively track and optimize ad campaigns. Today, we’ll explore what Pixel is, how it works, and how to work with it properly.
Why You Need Facebook Pixel
Facebook Pixel is a tool that gathers data on user actions on your website, landing page, pre-landing page, or app after they click on your ad. Pixel tracks actions such as:- page views,
- registrations,
- app installations,
- purchases,
- subscriptions, and more.
Key Objectives of Using Pixel:
- Tracking Conversions: Pixel helps you understand which ads lead to specific actions, such as purchases or registrations, by sending these events to Facebook.
- Ad Optimization: Based on the collected data, you can improve your ad campaigns and optimize them for your desired actions, showing ads to people more likely
