Unlock Japan’s $3.3 Billion Affiliate Market: How We Achieved 132% ROI with eCommerce Ads!

こんにちは (Konnichiwa!) - Hello!

Today, we're heading to Japan, a country where the affiliate marketing market is valued at an impressive $3.3 billion, second only to the US. However, for affiliates from the CIS, Europe, and America, this market remains an exotic and largely unexplored territory. In this case study, we'll explore strategies for promoting eCommerce offers to Japanese audiences, touching on demographic insights, consumer preferences, and the nuances of effective ad creatives. Get ready for an exciting journey into one of the most unique and promising markets in the world! がんばる (Ganbaru!) - Let’s go!

Key Points​

Offer: Mainstream eCommerce
GEO: JP (Japan)
Traffic: Mainstream High and Medium Activity
Ad Format: Popunder mobile
OS: iOS, Android
OS version: iOS: 15, 16, 17, 18. Android: 10, 11, 12, 13, 14, 15
Ad campaign period: 20 September - 3 October
Revenue: $836,68
ROI: 132%

A bit about the vertical​

In our previous blog posts, we’ve already explored the eCommerce vertical and shared insights on launching AliExpress offers in markets like Israel (IL), Poland (PL), and Spain (ES). For a detailed breakdown and more tips, check out the full article on our blog.

When it comes to the eCommerce marketing