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- Apr 30, 2024
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Australians rank among the top gambling enthusiasts: the rapid development of casinos, sports betting, and poker makes this GEO attractive to advertisers, followed closely by affiliate marketers. However, this GEO is not without its challenges, so let’s take a closer look at the laws, regulations, and nuances of gambling advertising.
Australia and Gambling
Australia is part of the Tier-1 countries, but it appears in affiliate marketing discussions less frequently than other “wealthy” nations. Overlooking such a promising and engaging gambling market would be a serious mistake. Why? Let’s explore with insights from X-Partners, who know almost everything about Australia.Demographics
Besides the active integration of online services into many aspects of daily life, Australians are inherently fond of gambling. According to 2023 surveys, 38% of Australians (aged 18 and above) gamble at least once a week: 48% among male respondents and 28% among females. Among the most common games for those 18+ are horse racing (56%), poker machines (54%), and sports betting (46%). For younger audiences under 19: poker machines (30%), casino table games (13%), and sports betting (12%).Australia consistently ranks among the countries with the highest interest and spending on
