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The United Arab Emirates (UAE) consists of seven regions, each with its unique characteristics and specifics. However, all emirates share a high standard of living and the financial capabilities of the local population.
Nutra products dominate the affiliate marketing vertical in the UAE. This region's market is actively growing, and the demand for nutra products has remained high in recent years. Therefore, working with this GEO can be quite effective, especially when considering the local audience’s peculiarities.
General Information About UAE
In general, over 98% of the UAE population actively uses the internet. Each emirate in the UAE can be viewed as a small country with its own unique culture, characteristics, and preferences. This is why it's crucial to consider the local context when launching ad campaigns. Adapting the language and using slang specific to each emirate can significantly increase audience engagement and improve conversions.Target Audience in UAE
The main flow of premium traffic in the UAE comes from Dubai. The local residents are avid consumers of premium products, with a strong preference for European brands. Women show great interest in cosmetics and skin and hair care products.
However,
