Recent content by Nick

Pops is easier because there are less variables (creatives), but they are both pretty simple overall so that's a choice you'd have to make, I think.

Think about how the user receives the push notification - they aren't on a website and just get it randomly on their phone when they're doing who knows what. In that case, what can work for many verticals, for example, is something like "new message" or creative variations off that.