NewsBreak

It's all too easy to gravitate towards familiar advertising platforms, particularly when it comes to native ads. While giants like Outbrain and Taboola dominate our strategies, we often overlook emerging platforms that could potentially enhance our campaigns.

Why not take a chance on something new? Exploring lesser-known sources might unveil hidden traffic. You could find results even better than you expect. If you're targeting US audiences on mobile or desktop, check out NewsBreak as a native advertising option.

What is NewsBreak?​

NewsBreak is the leading platform for local news and information, with more than 40 million users across America. Based in Mountain View, CA, this startup is changing how people from the US access news. By using new technology, NewsBreak provides community-focused news and information from over 10,000 sources in a timely and accessible way.

NewsBreak focuses on community engagement. It gives users access to local content that matches their interests. From May 2023 to May 2024, it was the most downloaded news app in the U.S., according to Sensor Tower data. As a result, it is able to deliver more than 2 billion article and video views monthly.

NewsBreak Best Features​

When it comes to leveraging the Newsbreak platform, there's a treasure trove of native ad formats that can significantly boost your marketing efforts.

In-Feed Native​

These ads are placed right within the feed or scroll. This gives them great visibility. Users naturally see them while spending time on the app.

In-Article​

Seamlessly integrated within article content, these ads are hard to miss as they’re nestled in the heart of engaging material.

Related Article​

These familiar ads are found in the recommended widget section. They blend seamlessly with suggested content. This makes them feel like a natural part of the user experience.

Video Ads​

Appearing within the video feed, starting from the third position and every third slot thereafter, these ads capture attention with motion.

Carousel Ads​

These ads appear in your custom news feed, offering a fresh way to catch your attention. They sit between original content and publisher posts. Each ad offers multiple images or videos in one spot.

Interscroller Ads​

Designed to catch the eye either within or at the end of content, these ads elegantly appear during a scroll in the app.

Newsletter​

For those with a daily budget of at least $100, these ads sit at the top of 40 million inboxes each day, making an impressive impact with 8.5 million daily active opens.

Target Audiences Using First-Party Data​

Advertisers can target audiences using basic demographic information:

• Location within the USA: addresses, zip codes, cities, regions, states, and designated market areas (DMAs);
• Gender
• Age group: 18-30, 31-44, 45-64, 65+
• Language: English or Spanish

User Interest can also be targeted. The categories are Education, Society, Jobs, Science, Sports, Entertainment, Health, Lifestyle, Transportation, Business, and Technology.

Finally, there's the device targeting. NewsBreak is mobile-based, so options are limited to mobiles only. Operating Systems and their versions, Manufacturers, Device Carriers, and Networks are the available filters.

Bid Types and Strategies​

NewsBreak offers a great feature for advertisers: the Target CPA bidding option. This lets marketers set a target cost for gaining new customers or encouraging actions, like making a purchase or signing up for a newsletter. By defining this cost goal, your campaigns can stay effective and focused on real results.

There are also other bidding types, like CPM for reach goals and CPC for visits to your website or app.

The Maximize Conversions strategy is also worth highlighting. It uses Machine Learning and AI to make the most of your daily budget. This smart approach aims to generate the highest number of conversions. It’s about making your budget work harder while achieving great results.

NewsBreak Payment Options​

You can pay or top-up using credit and debit cards. If you want an easier way, try the autopay feature. It sets up automatic payments, saving you time and effort. You can also add a balance for prepayment, which gives you more control over your spending. If you're interested in Postpay, contact your Account Manager for further information.

Media buyers looking to boost their campaigns should check out NewsBreak's official thread. You'll find more insights and updates there.