Which financial offer will make you the most money? Find out with PDL-Profit

Hello everyone, PDL-Profit here – a CPA Network with more than 300 financial offers worldwide and daily profit payouts.

In this article, we tell you about all the popular offers in the financial niche, their features, target audience and best traffic sources. Payday loans are one of the most popular offeers in the finance vertical, but not the only one. There are credit and debit cards, cryptocurrency exchanges, lead generators, mortgages, and more. All of these offers are not worse than payday loans in terms of either profile or demand. PDL-Profit has offers of each category on more than 50 geos around the world! Register in PDL-Profit and make money on financial offers now!

What are the different types of financial offers?​

Each financial offer has its own unique target audience and specific marketing strategies. For example, credit cards attract a young and active audience that travels a lot and spends money on entertainment, and payday loans attract those who are looking for quick financial solutions. You can understand who the offerer is targeting by studying the descriptions of the offerers or the advertiser's banner. We at PDL-Profit provide examples of banners, target audience and traffic recommendations for each niche. This information is given to us by the advertiser based on the analysis of their clients and the market in general.

Payday loans​

The most popular offers in finance and they are demanded by the audience. The global payday loans market has been valued at approximately $8.39 billion in 2023, with expectations to reach $18.09 billion by 2032.

Payday loans are small amounts of money that are given for a short period of time, usually without checking credit history. Customers of payday loans are thought to be people with consistently low incomes: students, retirees, online casino players, young families, people with small salaries or bad credit history.

But in reality, the audience of payday loans is much wider and they are taken by all segments of the population. When promoting such offers you need to understand that there are two main models of payment:

• Per loan application, CPL - cost per lead. These are usually offers of brokers and lead generators, we will talk more about them below.
• For loan issuance, CPS - cost per sale. In this case, it is at once offers from the advertiser of loans to paycheck.

With the first model is easier to work with, but payments, as a rule, always lower than for the issuance of a loan. Promote offers loans to payday loans can be through applications, storefront sites, teaser networks and Telegram bots. You can also through contextual and targeted advertising.

Pros:

• high bids;
• depending on the brand can be high EPC and high CR.
• Ability to pay daily commissions if you work with PDL-Profit

Minuses:

• Average ROI as low as 60%
• EPCs can vary from month to month.

Lead generators​

Lead generators are another popular type of financial offers. They are also called brokers. The essence of them is that users click on the advertisement, fill out a form to select loans and receive suitable offers by e-mail, SMS or personal calls. The target audience of generators is large, but it is still people with low income.

The second important point is that there are two types of lead generators. For example, if the target action is to link a card, this is a paid generator. Such services charge the user for the selection of offers. If the target action is to make an application, then this is a free generator.

Pros:

• high conversion rate;
• conversions are collected easily;
• Ability to generate high volumes on a minimal budget;
• Brokers are done well in terms of marketing;
• Cost per lead on free lead generators can be up to 2-3$, on paid ones - up to 7-8$.

Cons:

• traffic undergoes serious testing;
• because of poor traffic quality you can be quickly disconnected from the offer
• low rates compared to payday loan offers

Debit cards ​

A debit card is a card that holds the user's personal funds placed in a bank account. Such cards are quite popular among the audience, so there is always a demand for them. Moreover, the target audience is very wide - from 18 years old to retirement age. To work with debit cards, it is best to use prelending or showcase site. The second option, showcase sire, is more profitable: you need to collect 5-10 offers, create a showcase with a slot for each card and add basic information about the terms of issue.

Credit cards​

These are bank cards that allow owners to make purchases for an amount exceeding their current balance. Offer is considered universal, as the target audience includes all users from students to retirees. The plus side of credit cards is that they are often offered by banks with a good reputation and a high level of trust. Therefore, the conversion rate of such offers is usually high - 15-30%. Sources of traffic here are limited only by advertisers.

Offer is good to promote through financial showcases and chatbots for finance. You can experiment with teaser and banner networks - traffic in them is relatively cheap, so earnings can be quite high.

Pros:

• relatively high rates, for example higher than in the case of debit cards;
• practically no KPIs.

Minuses:

• there is scoring and credit history checking, so there can be rejections.

Crypto exchanges​

A relatively new product for the financial vertical. The world's leading crypto exchanges pay well for a new user, with rates of up to $40 for making the first deposit and up to $20 for passing KYC. Here it is important to understand how strong an exchange's brand is on a particular geo, as new users are more likely to sign up on platforms they have heard of before. We give this data before the publisher and advise what offer is better to choose and on what geo, based on experience and budget publishers.

Right now, many publishers are switching to crypto exchange offerers for several reasons:

• High demand for cryptocurrency. With Bullran coming up, many users have heard of cryptocurrency and want to buy Bitcoin or other popular cryptocurrencies
• Strong brands of exchanges themselves attract new users, you only need to show the user in time advertising
• High rates, the possibility of increasing the rate several times
• Valuable bonuses for new users. Exchanges give attractive bonuses for new customers, if you use this information correctly in your advertising campaigns - you can earn a lot.

PDL-Profit now has more than 10 crypto-offers, including Binance, ByBit, WhiteBit, OKX and other well-known brands in the world of cryptocurrencies!

With WhiteBit we have a great promotion where you can win up to 5000$ prize money for traffic to this offer, and the main prize is 1 ETH! Details on our website, register! ​

Pros:

• Relatively high rates, for example on geo, where you can get 15-20 dollars for conversion on the offer of payday loans you can get up to 40 dollars on the offer of crypto exchanges
• Opportunity to earn with both KYC and first deposit
• Well-known brands of crypto exchanges are easier to promote and their conversion rate is higher.
• Consumer demand for cryptocurrency

Cons:

• The audience is smaller than for payday loans and debit and credit card offers

Conclusion​

Finance is one of the most stable and in-demand verticals in all of affiliate marketing. Offer promotion here is seasonally independent, and the customer lifecycle is much higher than in other niches. In addition, there are high payouts, reputable brands, and a wide range of offers with different target actions, from filling out a questionnaire to issuing loans.

Constant demand, high rates, no bans and the ability of advertisers to buy any volume of traffic make this vertical very profitable and popular among publishers. And although the most popular niche offerer is payday loans, the financial vertical itself does not end with payday loans. You can find crypto-offers, consumer loans, business loans, debit cards and more at PDL-Profit.

If you want to earn money in affiliate marketing — get in touch with PDL-Profit — a CPA network specializing in banks, loans and crypto exchanges offers:
300+ Pay Day Loan offers — USA, India, Philippines, Africa, Latin America, Asia, Europe;
Instant 0-day payments! Withdraw your profits as early as minutes after it shows up in your affiliate dashboard. (Minimum threshold $50.);
Bonus payout bumps for big traffic volumes, +5% to your profit for 1 month (Payments via PayPal, Payoneer, Tether, Webmoney, Visa, Mastercard etc.).

You’ll get access to these CR-boosting tools:
SMS-Sender service: Lets you send 4000 free SMS messages per month to potential leads. Just enter the number and the text message and hit send!
Showcase builder: Can increase your CR by up to 30%! We have full history on each borrower, and will customize the offers we show to each person.
Smartlink: Increases CR by up to 150%! Our intelligent algorithm will analyze every user, and show him the most relevant offers with the best chance of conversion.
API Integration

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