Unacceptable Business Practices: Why Google Ads Shows This Policy Violation Error and What to Do

Using Google Ads to promote your products or services can be a great way to reach customers, but it also comes with its challenges. One major concern is the risk of having your account suspended due to policy violations. A single mistake can put your advertising efforts in jeopardy, so it's important to understand the rules, especially the "Unacceptable Business Practices" policy.

In this guide, the YeezyPay team, a service that specializes in providing access to Google trusted agency accounts, will clarify what the "Unacceptable Business Practices" error means and how to potentially recover your account if it gets suspended.

What does the "Unacceptable Business Practices" policy mean?​

Google's "Unacceptable Business Practices" policy is designed to keep advertisements on its platform honest and safe for users. The main goal is to prevent misleading or harmful ads that could damage user trust. When you see the "Unacceptable Business Practices" violation error, it’s a serious warning. It means that Google has flagged your advertising practices as potentially unsafe or dishonest.



Google puts user safety first, and any business model that could threaten this safety can lead to severe consequences, including account suspension.

Obvious reasons for account suspension​

If your account gets suspended under this policy, it usually means the system has detected some questionable or unethical behavior. Here are some common reasons why this might happen:

• Scams and fraudulent offers: Promoting scams, such as fake investment opportunities that promise quick and unrealistic returns, is a major red flag. Google actively works against such deceptive practices and will take strict action against accounts that engage in them.
• Phishing attempts: Trying to collect personal information from users under false pretenses is another reason for suspension. This includes gathering sensitive data like passwords or credit card numbers by pretending to offer services or run contests. Phishing is a serious violation of Google’s rules and can lead to immediate account termination.
• False information: Providing inaccurate information about yourself or your business can also get you banned. This might include using fake documents, giving incorrect contact details, or misrepresenting your company. Any signs of dishonesty can trigger a negative response from Google.

If your account gets suspended for any of these common reasons mentioned above, it can be quite difficult to get it back. Google uses automated systems that check many different factors to find policy violations, and there are no easy ways to get around these systems. Trying to run ads that are against their rules will only lead to further suspensions.

Unobvious reasons for account suspension​

Sometimes, Google mistakenly issues suspensions for accounts due to what they categorize as "Unacceptable Business Practices." Unfortunately, their support service often does not provide clear explanations for these suspensions, leaving you to figure out the issue on your own. Here are some less obvious reasons that might lead to an account suspension:



Here are some less obvious reasons that might lead to an account suspension:

1. Landing page issues: Even if your offer is legitimate, problems with your landing page can raise red flags for Google:

• Cart or payment form problems: If users are unable to add items to their cart or complete a purchase, Google may interpret this as an attempt to deceive customers.
• Payment processing errors: Delays or failures in processing payments can also seem suspicious to Google's automated systems.
• Incomplete information: If your product descriptions are vague or if there are hidden fees or unclear terms, Google might see this as a sign of fraud.

1. Redirects: The way users navigate to your website should be straightforward. If there are complicated redirects, Google may suspect that you are trying to mislead users. If the landing page does not match what was promised in the advertisement, this can put your account at risk of suspension.
2. Issues with product or domain names: Sometimes, specific words in your product name or domain can trigger a suspension. For example, using the word "weapon" in the name of a children's toy or "fishing" in a domain related to fishing can raise concerns. Even if you have official documentation to support your claims, certain trademarked terms can still lead to account suspensions.
3. Prohibited items: Google Ads has a regularly updated list of prohibited goods and services. Some categories may be interpreted ambiguously by the system, which can result in unexpected suspensions.

To determine why your account was suspended, it's important to review all the actions you took leading up to the suspension. If your ad campaigns have been running for a long time without any major changes, the suspension may have been due to a system error. In this case, you can contact Google support to file an appeal that seeks restoration of your account.

Filing an appeal​

If you need to file an appeal, you need to make some prior preparations. Here are some ways to go about it:

• Clean up your website: Remove any cloaked links or redirects and replace your current landing page or website version with a clean and compliant one.
• Adjust keywords: Eliminate any keywords in your ads or headlines that may not align with the new content or website.
• Remove misleading content: Get rid of any exaggerated claims, such as “Become a programming expert in one day” or “Our cream eliminates wrinkles overnight.”
• Add a privacy policy: Clearly display your privacy policy at the bottom of the page, using a bright color and large font for visibility.

When you submit your appeal, it will be reviewed by a human moderator rather than an automated system. Avoid using generic phrases found online; instead, clearly explain why you believe the suspension was a mistake. In the “Problem Description” section, detail all the steps you have taken to address the situation.

You can expect a response to your appeal via email within two to three days, but it may take up to a week. There is no guarantee that your account will be reinstated on the first attempt, so be prepared to be patient and possibly submit multiple appeals. If your account does not have critical links, it might be easier to create a new profile rather than going through the appeal process.



To avoid these types of problems in the future, consider using agency accounts. These accounts typically have a higher level of trust with Google and are less likely to face suspensions. YeezyPay provides trusted agency accounts specifically for affiliate marketers. If an agency account does get suspended, complaints are prioritized, and the resolution process is usually quicker and less complicated.

Conclusions and recommendations​

To prevent Google Ads from suspending your account for "Unacceptable Business Practices," it's important to follow a few simple rules:

• Avoid scams and deceptive practices: Stay away from scams, phishing attempts, and any offers that seem unethical. Make sure your advertising is honest and transparent.
• Stay updated on policy changes: Regularly check Google’s advertising policies and updates. Keeping informed will help you ensure that your practices remain compliant with their latest guidelines.
• Optimize your landing page and website: Make sure your landing page is clear, accurate, and functions well. A well-optimized website improves user experience and builds trust with potential customers.
• Use reliable hosting and domain services: Choose reputable hosting services and domain names. You might also consider using a trustworthy proxy and an anti-detect browser for added security.
• Use with high-quality ad accounts: Use agency accounts that Google trusts. These accounts usually go through a smoother moderation process, have more features, and are much less likely to get suspended. YeezyPay can help you connect to these accounts.

By following these recommendations, you can greatly reduce the chances of facing issues with Google Ads and create a more stable and profitable advertising experience. Staying compliant and adopting good practices will help you avoid suspensions and achieve consistent success in your advertising campaigns.