Our speakers are Mykyta, Mirelia and Julia, ClickDealer
1) Which GEOs and traffic formats are currently delivering the best results in the dating vertical?
ClickDealer:
We have to understand that Tier-1 offers are still at the top - the US and Germany remain the core markets for dating. However, Tier-2 GEOs are where the real action happens: tests perform better, and the audience is generally more “responsive.” That’s why we prioritize them for testing and scaling.
Tier-1 (USA, Germany, etc.) still converts well, but comes with higher payouts and specific nuances that require more careful approach.
As for traffic formats - display, push, and Facebook remain consistent channels; meanwhile, social platforms like TikTok and Instagram deliver higher ROI and the strongest potential when paired with storytelling funnels and solid personalization.
Mirelia:
Well, it always depends… doesn’t it?
Of course, the US remains the core geo of dating traffic — it’s been that way, it is that way, and it probably always will be.
However, this year Europe is on fire — Germany, France, Poland, Italy, Spain, and other EU geos and our beloved Nordics are showing very strong performance and we’re actively scaling them.
As for formats - it’s all about your goal, your benches, your funnel. While CPL/CPS/RevShare workflows are still reliable and trustworthy, key volumes are located in the wild fields of mediabuying, where CPM is our “premium journey”, and CPC is the good old “plug & play” classic. In short: test, test, and test again!
2) How can advertisers launch dating offers effectively while minimizing risks and avoiding budget burn?
ClickDealer:
A mandatory test run by the media buying team is a must - to avoid going negative.
Mirelia:
If you’re a buyer aiming for success — embrace testing like it’s your morning coffee
.
There’s no magic pill and “stop loss button” — each offer, GEO, and funnel requires daily attention and constant focus.
So which approach can be considered as the smartest one? It’s all about communication & cooperation. Ask your platform manager how much traffic you need for statistical significance before making any big decisions, share your CPV, payout, preferred traffic types, and follow the tips. Remember - your manager is as interested in your success as you
And don’t forget about monetization after the conversion — sometimes that “minus 20% ROI” is just an undiscovered goldmine of retention and remarketing potential.
3) What are the most common mistakes advertisers make when buying dating traffic - and how can they avoid them?
ClickDealer:
Mirelia:
Shutting off campaigns after 100 clicks — that’s not testing, that’s guessing. Give it time (2-3 days at least), embrace the test, collect enough data before judging.
4) How do you think which traffic sources are currently more interesting for advertisers in terms of payback and which flows are more beneficial for affiliates?
ClickDealer:
For advertisers: in-app, SEO, native, and Facebook traffic deliver higher quality and stronger LTV - when everything is properly set up.
For affiliates: push, social, and Facebook remain top choices for fast payback and scalable flows.
Important note: experience shows that sometimes a traffic source that isn’t “standard” for a particular advertiser can actually perform better. It all comes down to the product-creative funnel. So don’t be afraid to test new sources - that’s the real key to success in modern affiliate marketing.
Mirelia:
At Mirelia Networks DSP, we see that the best payback comes when buyers take a strategic approach — consistency, data-driven decisions and cooperation with the Mirelia team results in long-standing profits. Testing different zones, working with segments, and fine-tuning bids according to the funnel goals - that’s what makes a big difference between unsuccessful tests and purchase that last for years.
We provide two main models — CPC and CPM — giving partners the flexibility to find their own balance between scale and quality, as well as various sources deeper in each of these models.
For affiliates, the biggest advantage lies in strong support from our team and the freedom to safely test various traffic directions, discover what really performs, and scale up successful ones.
5) How to grow your media buying volumes intelligently?
ClickDealer:
Mirelia:
Start with clarity: what’s your real goal — volume, ROI, or long-term retention?
Share information with your platform manager - don’t be scared, cooperation will result in profit sooner than expected.
Then match the traffic type to your goal and sync it with the platform manager’s input, validate on statistically relevant volumes, and only then scale.
It’s not about “more traffic,” it’s about “traffic that hits the spot.”
Smart scaling is just consistent self-analysis in disguise
6)Which challenges in Dating niche await us in the near future?
What is your forecast for the next year?
ClickDealer:
Expected challenges:
Outlook: the next year will be transformational. Those who adapt quickly and invest in compliance, personalization, and diversification will outperform the competition.
Mirelia:
The dating market keeps raising the bar — users expect authenticity, while advertisers demand stability and transparency.
The main challenge ahead is to maintain traffic quality while continuing to grow at scale.
At Mirelia DSP, we see this as both a challenge and an opportunity.
Our focus is on building trust between all sides of the ecosystem — from publishers to advertisers — and creating conditions that help our partners grow together with the market.
For us, 2025 is all about refining our CPC and CPM models — pricing, optimization, and smarter delivery logic.
So let 2026 be - Delivering innovative solutions before the market changes. As we have already entered an AI era, rapid reactions and unexpected twists are vital for the niche to grow.
Besides, the big news: Mirelia added three publishers (with the fourth on the way), and in 2026 we plan to expand this branch even further.
Get the most from the upcoming year with solutions from Mirelia and the best converting offers and exclusives from ClickDealer!
And of course — we’re always open to new integrations and partnerships with the industry’s giants. Stay tuned — the best is yet to come!
1) Which GEOs and traffic formats are currently delivering the best results in the dating vertical?
ClickDealer:
We have to understand that Tier-1 offers are still at the top - the US and Germany remain the core markets for dating. However, Tier-2 GEOs are where the real action happens: tests perform better, and the audience is generally more “responsive.” That’s why we prioritize them for testing and scaling.
Tier-1 (USA, Germany, etc.) still converts well, but comes with higher payouts and specific nuances that require more careful approach.
As for traffic formats - display, push, and Facebook remain consistent channels; meanwhile, social platforms like TikTok and Instagram deliver higher ROI and the strongest potential when paired with storytelling funnels and solid personalization.
Mirelia:
Well, it always depends… doesn’t it?
Of course, the US remains the core geo of dating traffic — it’s been that way, it is that way, and it probably always will be.
However, this year Europe is on fire — Germany, France, Poland, Italy, Spain, and other EU geos and our beloved Nordics are showing very strong performance and we’re actively scaling them.
As for formats - it’s all about your goal, your benches, your funnel. While CPL/CPS/RevShare workflows are still reliable and trustworthy, key volumes are located in the wild fields of mediabuying, where CPM is our “premium journey”, and CPC is the good old “plug & play” classic. In short: test, test, and test again!
2) How can advertisers launch dating offers effectively while minimizing risks and avoiding budget burn?
ClickDealer:
A mandatory test run by the media buying team is a must - to avoid going negative.
- Start small but smart: launch with a small yet statistically meaningful budget (enough for a few days or a week), not a “few-clicks-for-a-dollar” test.
- Keep a close eye on early data: track KPIs, sub-IDs, placements, and devices; apply fast optimizations.
- Segment your launches by GEO, device, or placement - don’t go for a broad targeting right away.
- Most importantly - react fast. We’ve all seen cases where budgets were drained simply because optimizations came too late.
Mirelia:
If you’re a buyer aiming for success — embrace testing like it’s your morning coffee
.There’s no magic pill and “stop loss button” — each offer, GEO, and funnel requires daily attention and constant focus.
So which approach can be considered as the smartest one? It’s all about communication & cooperation. Ask your platform manager how much traffic you need for statistical significance before making any big decisions, share your CPV, payout, preferred traffic types, and follow the tips. Remember - your manager is as interested in your success as you
And don’t forget about monetization after the conversion — sometimes that “minus 20% ROI” is just an undiscovered goldmine of retention and remarketing potential.
3) What are the most common mistakes advertisers make when buying dating traffic - and how can they avoid them?
ClickDealer:
- Tests that are too small to provide representative data can be misleading and distort your understanding of traffic quality.
- Early conclusions (making performance judgments without enough data).
- Rapid scaling without a full analysis.
- Ignoring traffic specifics.
- How to avoid it:
Mirelia:
Shutting off campaigns after 100 clicks — that’s not testing, that’s guessing. Give it time (2-3 days at least), embrace the test, collect enough data before judging.
- Over-narrowing targeting too soon — don’t choke your funnel on the day one. Gradually optimize instead.
- Ignoring day-parting and caps balance — setting strict hourly limits can make you miss your best-performing hours.
In short — think marathon, not sprint.
4) How do you think which traffic sources are currently more interesting for advertisers in terms of payback and which flows are more beneficial for affiliates?
ClickDealer:
For advertisers: in-app, SEO, native, and Facebook traffic deliver higher quality and stronger LTV - when everything is properly set up.
For affiliates: push, social, and Facebook remain top choices for fast payback and scalable flows.
Important note: experience shows that sometimes a traffic source that isn’t “standard” for a particular advertiser can actually perform better. It all comes down to the product-creative funnel. So don’t be afraid to test new sources - that’s the real key to success in modern affiliate marketing.
Mirelia:
At Mirelia Networks DSP, we see that the best payback comes when buyers take a strategic approach — consistency, data-driven decisions and cooperation with the Mirelia team results in long-standing profits. Testing different zones, working with segments, and fine-tuning bids according to the funnel goals - that’s what makes a big difference between unsuccessful tests and purchase that last for years.
We provide two main models — CPC and CPM — giving partners the flexibility to find their own balance between scale and quality, as well as various sources deeper in each of these models.
For affiliates, the biggest advantage lies in strong support from our team and the freedom to safely test various traffic directions, discover what really performs, and scale up successful ones.
5) How to grow your media buying volumes intelligently?
ClickDealer:
- Diversify across GEOs, traffic formats, and placements - don’t rely on just one region.
- Study your audience in depth: device, behavioral windows, age/gender - create personalized pre-landers.
- Leverage automation (rules, API, smart bidding) - this is what fuels scalable growth.
Mirelia:
Start with clarity: what’s your real goal — volume, ROI, or long-term retention?
Share information with your platform manager - don’t be scared, cooperation will result in profit sooner than expected.
Then match the traffic type to your goal and sync it with the platform manager’s input, validate on statistically relevant volumes, and only then scale.
It’s not about “more traffic,” it’s about “traffic that hits the spot.”
Smart scaling is just consistent self-analysis in disguise
6)Which challenges in Dating niche await us in the near future?
What is your forecast for the next year?
ClickDealer:
Expected challenges:
- Changes in payment terms in some countries and shifts in monetization models for offers (especially in Tier-1: outdated subscriptions are losing effectiveness, so products need new retention mechanisms).
- Increased difficulty with Facebook and social traffic due to stricter moderation and higher competition, alongside with the rise of AI.
- Tighter restrictions in certain countries.
Outlook: the next year will be transformational. Those who adapt quickly and invest in compliance, personalization, and diversification will outperform the competition.
Mirelia:
The dating market keeps raising the bar — users expect authenticity, while advertisers demand stability and transparency.
The main challenge ahead is to maintain traffic quality while continuing to grow at scale.
At Mirelia DSP, we see this as both a challenge and an opportunity.
Our focus is on building trust between all sides of the ecosystem — from publishers to advertisers — and creating conditions that help our partners grow together with the market.
For us, 2025 is all about refining our CPC and CPM models — pricing, optimization, and smarter delivery logic.
So let 2026 be - Delivering innovative solutions before the market changes. As we have already entered an AI era, rapid reactions and unexpected twists are vital for the niche to grow.
Besides, the big news: Mirelia added three publishers (with the fourth on the way), and in 2026 we plan to expand this branch even further.
Get the most from the upcoming year with solutions from Mirelia and the best converting offers and exclusives from ClickDealer!
And of course — we’re always open to new integrations and partnerships with the industry’s giants. Stay tuned — the best is yet to come!
