PropellerAds Case Study: How OnClick Ads Drove Conversions for an AI Companion App

Ah, AI companions, a phrase that would have people rolling their eyes not too long ago seems to be on everyone’s lips nowadays. But the thing is, these companions have been around longer than you might realize - in fact, they existed as early as the 1960s when developers created ELIZA and PARRY to simulate actual human conversation.

But we’ve come a long way from these rudimentary chatbots. Now, you can have a best friend on your computer or phone, ready for a conversation any time you want to talk. They can help you with your everyday routine, entertain you, and have almost any conversation you want.

So, as you might have guessed, today’s case study is about one of these AI companion chatbots.

Case details: AI companion app makes waves on social media​

Our partner wanted to attract all the best audiences from socials such as Instagram, Facebook, Twitter (X), and Reddit, so the most obvious choice was Social Traffic Type.

The product? An AI companion app our partner developed that is fully customizable and comes with some mind blowing features. Anyone looking for a unique character creation wouldn’t need to look any further because this AI has it all.

You can choose its gender, looks, tone of voice, style, and even temper. The icing on the cake is that you could even come up with a backstory for you and your new AI buddy.

The developer described it best:


Don’t want to be bothered with making your own assistant? No worries, there are so many pre-made ones for you to choose from, no matter what your taste is.

Want to have a chat with a scary demon? Done. Or maybe talk to an elf? Yeah of course, whatever you’d like. There are so many options to choose from that anyone can find something they like. From charming knights all the way to goth girls. Talk about variety, huh?

Regardless of which character you choose, they’ll be more than happy to talk to you about whatever you’re going through, support you, give you advice, or anything you need.

Aside from promoting their AI app, our partner was also promoting a VPN so we’ll give you two parallel campaigns.

This particular campaign started on 1/08/2024 and concluded on 30/08/2024, with a total number of 23 campaigns run.

Now, while our partner used to work with Facebook in the past, he switched to PropellerAds and his results improved greatly. Take a look for yourself:

• $192 spent on Facebook – 35 registrations
• $300 spent on Twitter – 66 registrations
• $88 spent on Reddit: – 25 registrations

As for how the campaigns themselves fared, let’s take a look at the stats for just some of the 23 campaigns.


While we’re here, we should also look at the stats for different social media platforms. And don’t be confused by three different Twitter campaigns; we didn’t mess up; the campaigns just had a different purpose.


And just for comparison, the VPN campaign had some amazing stats, too:


It’s also important to mention that the only ad format used was Onclick, which was obviously the right call.

Now, as for the target audience, it was a combination of people you could easily find on social media - science fiction, anime, and video game fans. The targeted devices for this app were devices that fit into the Mobile only, iOS + latest versions of Android category.

At first, our advertiser and their manager segmented traffic into categories by multiple socials across the world. For a little while, they tried targeting people based in the US, but they decided a broader approach would be better and switched to social networks soon after.

In total, $7,503 was spent on this campaign.

The creative for the campaign was the advertiser’s website, which makes sense when you take into consideration that the format they used was Onclick. And they’re also planning on adding a pre-lander to their campaign flow in the near future.

Optimization efforts and final advice​

When it came to choosing an optimization strategy, the choice was easy - zone and subzone optimization. Our partner, with the help of their manager, tracked the performance of these zones which allowed him to easily make a blacklist and whitelist.

At the end of the day, there are a couple of pieces of advice we think would be helpful if you’re thinking about running your own campaign:

• Use PropellerAds because it’ll make your zone optimization easier and smoother than you ever thought it could be.
• Make sure to try out different formats to see which one fits your offer best.
• Listen to your personal manager - they’re always looking out for you.

The most important thing you need for a successful campaign is a stellar product, just like this AI app. But your campaign will be for nothing if you don’t see the best results, and that’s exactly what you’ll see with PropellerAds’ Social Traffic type.

AI companion apps made a truly big splash, and if you’re ready to promote something that’s just as awesome, there’s no time like the present.

And if PopellerAds is by your side, along with a great manager and some advanced tools, you won’t be disappointed with the results.