India is one of the most attractive markets for traffic arbitrage today. With over a billion users, low click costs, high engagement rates, and massive demand for mobile apps, dating, betting, and sweepstakes, the conditions are ideal for long-term profitability.
In this article, we’ve gathered all the essential information, from demographics and top verticals to working strategies, optimization, and scaling. Plus, we’ll showcase a real Push.House partner case study with results and settings at the end. Let’s get to it!
The majority of users access the internet via Android devices, often in the budget segment. This is important to keep in mind when creating creatives and setting targeting. Mobile internet is the primary access method, with over 80% of Indians using smartphones to go online. As a result, push notifications and Clickunder/Popunder formats are especially effective here.
Market Overview:
· Population: 1.46 billion+
· Youth dominance (50% under 25)
· Primary internet access via mobile devices
· Dominant OS: Android
· High engagement from users
Given the widespread use of affordable smartphones with limited memory and slower internet speeds, it's critical that landing pages and apps load quickly, are lightweight, and have an easy-to-use interface.
Users here are accustomed to free content and simple mechanics like “click to get,” “fill out to win,” or “install to use.” Complicated sign-ups, long forms, and multi-stage funnels often decrease conversions. This is why India is considered one of the most efficient markets for push notifications.
Indian audiences love bright banners, emotional visuals, and attention-grabbing headlines. However, remember that users here quickly adapt. Strategies that worked a month ago may not convert today, so regular A/B testing is essential.
Market Key Features:
· Multilingual and regionally diverse audience
· Predominance of low-end devices → needs fast, lightweight interfaces
· Dislike for complex, lengthy registrations
· Use of local payment systems (UPI, PayTM, PhonePe)
· Localization and cultural adaptation are crucial for higher CR
· Constant testing and updating of creatives are vital for stable profits
Push Notifications:
Push notifications traditionally yield high CTR, especially when adapted to local specifications: numbers, urgency, Indian visuals. When paired with SOI/DOI offers, push can generate large lead volumes with stable ROI.
OnClick (Clickunder/Popunder):
This format works great for dating, sweepstakes, and utilities. Users are directed straight to the relevant page without any unnecessary steps, but it’s important to control redirects and loading speed. Indian audiences easily engage when the offer is clear and visually appealing.
In-Page Push:
Particularly effective for mobile campaigns, as this format is perceived as a traditional banner ad, without irritating users. It can gently motivate the audience to take the target action.
Popular verticals
Dating
Dating is one of the fastest-growing verticals in India. The GEO’s audience — especially users aged 18–35 — is actively looking to meet new people. Many are open to trying new dating apps and platforms, which makes sense considering online dating is still gaining momentum in the region.
When targeting India, cultural context and localization matter. Using Indian models and focusing on themes like respect and serious relationships tends to drive higher CR. Creatives should feel friendly and engaging — not pushy or aggressive — but with a strong call-to-action.
What formats work best?
· OnClick – Perfect for lead generation: one click takes the user straight to the registration form.
· Push – Great for engagement, especially with localized headlines like “Your match is waiting in Mumbai!” or “You’ve got a new message.”
· InPage Push – Helps you to bypass blocks and reach as many users as possible.
Tips & Best Practices
· Texts: Keep them intriguing without “low-text” or naughty phrases. A/B tests with emotional hooks like “We found someone for you,” “Someone nearby is looking to chat,” or “You’ve been chosen” perform well.
· Creatives: Use real people, not stock models. Neutral backgrounds + a soft smile = relatable and trustworthy.
· Targeting: Focus on younger audiences (18–35) in Tier-2 and Tier-3 cities. They’re open to dating apps but still value cultural alignment.
· CTA: Avoid hard-sell language. Try softer nudges like “See who’s nearby” or “Start chatting today.”
· Formats: OnClick for direct lead flow, Push for reach, InPage Push for iOS and desktop with no push subscription.
Effective Funnels
1. Push → Pre-lander → Lead Gen
Localized push (e.g. “[Name]? Your match is nearby”) → quick pre-lander with a signup form → lead page. This flow can yield ROI of 60% or higher.
2. InPage Push → Smartlink → SOI flow
InPage Push → redirects to a smartlink → offer page. A slow-paced, easy-going funnel that fits Tier-2/3 markets well.
3. OnClick → A/B testing + Whitelist
Direct OnClick → localized page with emojis, CTA → lead form. A/B testing here works wonders, often achieving 0.02–0.05% CTR and hundreds of leads weekly.
iGaming
iGaming continues to be one of the top 3 verticals in India in terms of revenue. Sports betting (especially cricket), poker, and simple slot games with fast payouts are especially popular. For most Indian users, gambling is more about entertainment than risk — which is why “try your luck and win” messaging resonates so well.
The female traffic share is also growing steadily, especially in Tier-2 and Tier-3 cities. In these cases, creatives that showcase real winnings, payout screenshots, or bonus offers help build trust. Overall, iGaming is a strong choice for affiliates looking for consistent ROI through smart segmentation and localization.
Which formats work best?
· OnClick — ideal for instant redirection to a bonus offer or registration form
· Push — performs well with urgency-based messages like “Tournament starts today — join now!”
· InPage Push — helps bypass banner fatigue and usually delivers a higher CTR
Tips to boost performance
· Text: Focus on urgency and excitement — “Play now and win”, “Tournament is already live”
· Creatives: Use screenshots of actual winnings, INR currency, gold coins, or local gaming interfaces
· Targeting: Males aged 21–45, interested in cricket, slots, or poker. Keep offers clear and simple — Indian users value transparency.
· CTAs: “Play now”, “Claim your bonus”, “Start with no risk”
· Formats: OnClick for fast signups, Push for retargeting, InPage Push for users who ignore traditional push ads.
Effective campaign flows
· Push (bonus) → Pre-reg page → Registration & Deposit
A push ad with a bonus/match/tournament hook → brief landing page with registration flow → deposit. Some Push.House partners report CTR boosts of 75–85% on welcome promos.
· InPage Push → Account Status → Re-engagement offer
Re-engagement message like “Win one more time” → show account details and a CTA → leads to deposit or bet. Commonly used to return users.
· OnClick (Free spins) → Pre-lander → Install
Offer free spins → landing page with a deep link (APK or PWA) → install → free spins → deposit.
Indian users are highly responsive to perceived value: offer them cashback, bonuses, or free coins, and they’ll install quickly. But competition is heating up, so your creatives need to stand out — be clear, simple, and benefit-driven.
Gamified banners can boost CTR by 15–20%. Right now, many advertisers are shifting budgets to India, where competition is still relatively low — a perfect time to scale affordably.
Which formats work best?
· OnClick — best for deep link traffic.
· Push — “Install today and get 1,000 coins — limited time”
· InPage Push — great for reaching iOS users where standard push doesn’t work
Tips to boost performance
· Text: Short, benefit-focused, like “Install & earn bonus”, “Play for free today”
· Creatives: Bright visuals with a clear install button, app interface previews, or animated gameplay
· Targeting: Focus on Tier-2 and Tier-3 cities — especially younger users who love testing new and trending apps. Highlight savings, earnings, discounts, or bonus coins
· CTAs: “Install now”, “Get it free”, “Start today”
· Formats: OnClick for seamless installs via deep links, Push to engage, InPage Push to capture iOS and desktop users
Effective campaign flows
· Push → Deep Link → Install
A fast, low-friction path that delivers strong CPA results.
· InPage Push → Lander → Install → Onboarding Bonus
The user sees an on-site ad → clicks → landing with details →installs → offer an onboarding bonus.
· OnClick → Gamified Pre-lander → Install
The user lands on an interactive page (quiz, spin wheel, progress bar) → proceeds to install. Gamification lifts CVR by 15–24% on average.
The audience in this GEO values simplicity, clear messaging, and a direct call-to-action. Industry leaders note that Tier-2 and Tier-3 cities deliver strong conversion rates for loan products. There's also growing interest in investment apps that offer educational features.
Which formats work best?
· OnClick — takes users straight to the application form with no friction
· Push — “Get up to ₹50,000 without visiting a bank” still converts incredibly well
· InPage Push — offers high CTR thanks to native placement and visibility across devices
Tips for high-performing finance campaigns
· Text: Simple, trustworthy, and direct — “Get ₹50,000 loan instantly”, “Apply in 2 minutes”
· Creatives: Real photos of cash, mobile banking apps, or happy users
· Targeting: Focus on men and women aged 25–45 in Tier-2/3 cities. They appreciate simple application flows and low entry barriers
· CTAs: “Apply now”, “Check your limit”, “Get your loan”
· Formats: OnClick for direct traffic to forms, Push for lead generation offers, InPage Push for visibility on iOS and desktop
Winning funnels & strategies
· Push (Loan Offer) → Pre-lander → Application Form
Show loan amount and rate in the notification → pre-lander with form → user completes application. This works particularly well in Tier-2/3 regions where simplicity and credibility matter most.
· InPage Push → Trust Lander → Embedded Form
A native push shows brand logos and case studies → embedded form on the page → higher CTR due to strong credibility.
· OnClick (Retargeting) → Loan Calculator → Application
Retarget users who saw your offer → direct them to a loan calculator → pre-filled form → application. A great way to lower entry resistance and smooth the path to conversion.
Sweepstakes (lotteries, giveaways)
Sweepstakes remain a “evergreen” vertical in India. Users love participating in giveaways for smartphones, scooters, and cash vouchers. Time-limited campaigns work especially well — “Only 1 day left” or “3 winners remaining.” The key is to make participation feel effortless, with no complicated requirements. Indian audiences are more likely to trust campaigns that look official and visually polished. This vertical usually shows one of the highest CTRs. Sweepstakes are a great choice if you're looking for a quick lead boost with minimal CPL.
Which format to choose?
· OnClick — direct jump to the offer with instant sign-up.
· Push — classic “Win a Redmi Note 13 Pro — 2 days left!” performs well.
· InPage Push — solves the issue with non-subscribed users, especially iOS ones.
Recommendations
· Texts: urgent and emotional — “Win a smartphone today,” “Only 3 gifts left.”
· Creatives: real images of prizes (phones, vouchers, scooters) and countdown timers.
· By vertical: works well for broad audiences in India, especially youth and stay-at-home people. Localizing creatives for specific regions boosts CR.
· Call-to-Action: “Join now,” “Claim your prize,” “Try your luck.”
· Formats: OnClick for instant engagement, Push for broad reach, InPage Push for full coverage.
Funnels that work
1. Push (lottery) → Instant Win Page → Lead
"Win a smartphone" → instant win or entry page → lead form. Urgency + instant win is a strong trigger for clicks.
2. InPage Push → Countdown Lander → Opt-in
"2 days left" → countdown landing page → opt-in with email/phone. Builds excitement while collecting leads.
3. OnClick → Pre-lander → Offer wall
Click → branded page with prize conditions → prize selection → lead. Great for boosting average conversion value.
Push.House Campaign Optimization Tips for India
1. Start with Traffic Analytics
Before launching your campaigns, study the following:
· Which formats and offers are working for your competitors?
· Which cities have the highest concentration of your target audience? (Mumbai, Delhi, Bangalore, Chennai, Kolkata, Pune, Ahmedabad)
· What is the recommended CPC bid for your GEO in Push.House?
2. Segment Your Campaigns
Split your campaigns by:
· Cities and Regions (Tier-1, Tier-2/3) to identify the most profitable ones.
· Devices (Android/iOS) and Connection Types (Wi-Fi/mobile internet) for more precise targeting.
· Time of Day: Test daytime vs. evening hours.
3. Use Auto-Rules for Optimization
For example:
· Turn off traffic sources without leads once you’ve spent over $0.1–$0.2.
· Whitelist sources that show stable CR and ROI above 0.1%.
· Check regularly every 24 hours to clean up and reallocate your budget.
4. Update Creatives Every 7–10 Days
Indian audiences can tire quickly, so:
· Run A/B tests with different headlines (urgency, benefits, emotion).
· Experiment with various visuals (real photos, local symbols, cultural codes).
· Test different calls-to-action (soft ones like “Learn More” or direct ones like “Install Now”).
5. Watch Load Speeds
Since most users in India are on budget Android devices:
· Ensure landing pages load quickly without heavy scripts.
· Keep the file size minimal for mobile internet speeds.
· Make sure the landing pages are simple and intuitive, avoiding long forms.
6. Consider Local Payment Methods
For betting, gambling, and fintech offers, ensure your offers support:
· PayTM, PhonePe, UPI, and mobile wallets for payment.
· Not offering local payment options can reduce CR by 30–40%.
Push.House Campaign Scaling Tips for India
1. Scale Only Proven Funnels
Before increasing your budgets:
· Test your campaign with a small volume (1–3 days).
· Ensure stable ROI and CR before scaling.
2. Gradually Increase Budgets
· Increase the daily budget by 20–30% per day so algorithms can adjust without losing efficiency.
· Avoid sharp budget jumps, especially with new white-listed sources.
3. Expand Your White-List
Once you’ve identified top-performing sites:
· Create separate campaigns for these sources with higher CPC bids.
· Use auto-rules to add effective sources to your white-list automatically.
4. Duplicate Successful Campaigns with Minor Changes
For example:
· Change the headline or visual in your creative.
· Launch the campaign on a different segment (another city, OS, or browser).
· Switch the format (e.g., Push → InPage Push) for extended reach.
5. Test Multiple Formats Simultaneously
Use a combination of formats:
· Push for wide coverage and retargeting.
· InPage Push for iOS audiences.
· OnClick for direct redirects and lead generation.
6. Scale Within India
Don’t limit yourself to top-tier cities. Tier-2 and Tier-3 regions often have:
· Lower lead costs.
· Higher CR with less competition.
7. Implement Automation
For fast scaling:
· Use auto-rules to optimize bids.
· Use SmartLink (if the offer allows) for automatic selection of the most converting funnels.
Case Study: Launching InPage Campaigns in India
Offer Selection
The partner has been working with the Push.House ad network for quite some time and is already familiar with other products from the holding. This familiarity played a key role in choosing the Social Network Mixer Regions Fix – CPL dating offer from the CPA.House affiliate network for the launch and future scaling.
When launching this offer, the algorithm of the affiliate program automatically selects relevant offers, such as dating sites, apps, 18+ games, and other dating formats. If there is a restriction on the number of dating offers or the budget in the chosen GEO, the algorithm automatically selects other categories that are most likely to yield profit.
Why Social Network Mixer Regions Fix – CPL?
· Dating offers traditionally show high conversion rates in India.
· The algorithm automatically selects the most profitable combinations for monetization.
· Simple conversion mechanics and an easy-to-understand funnel for users.
· The CPL model allows for accurate ROI prediction and campaign scaling with minimal risk.
Campaign Settings
The campaign’s main focus was on India, with specific targeting settings for major cities with the highest concentration of the target audience:
· GEO: All of India
Indian users are highly active on dating sites, apps, and similar services, making the region ideal for launching a dating offer.
· Precise city targeting:
· Mumbai
· Delhi
· Bangalore
· Chennai
· Kolkata
· Pune
· Ahmedabad
The initial bid was set according to the platform's recommendations. The final CPC bid was slightly lower to allow for optimization adjustments.
· Devices: Mobile
India’s audience is highly active on dating apps/websites and similar offers, making mobile devices the preferred choice.
· Browsers: Chrome, Safari
These browsers dominate among users in India, ensuring maximum coverage of the paying audience.
· OS: Android
Targeting Android ensured reaching the largest portion of the Indian audience, as most users access the internet via Android devices. This provided a steady traffic flow without device limitations.
· Time & Days of Display: All
· Format: In-Page
The In-Page format was chosen for this India launch for several reasons:
1. Maximum Ad Visibility
The format integrates directly into the page content, ensuring high CTR without being intrusive.
2. Excellent Compatibility with Mobile Traffic
In-Page is perfectly suited for mobile formats, loads quickly, and displays without errors.
3. Higher Conversion in Registrations
Since the ad appears within the viewed content, users perceive it as native to the site, which increases trust and conversion likelihood.
4. Minimal Risk of Blockage
In-Page ads do not trigger negative reactions and are not blocked by browsers.
5. Ideal for CPL Offers
With the goal being instal, this high-visibility, user-friendly format directly impacts conversion rates.
· Display Schedule: All days and hours were selected for the initial launch.
Results
The partner launched three campaigns using different creatives and landing pages. Over 11 days, the partner achieved the following results:
Campaign 1
· Clicks: 568,712
· Impressions: 107,094,409
· CTR: 0.531%
· Leads: 3,887
· ROI: 49.38%
This campaign was launched with a white-list strategy and showed a high traffic volume, a good CTR (0.531%), and an excellent ROI of nearly 50%. The targeting was well-chosen, and the traffic quality was high. The campaign continues to generate leads, with the advertiser planning to scale by gradually increasing bids on the top-performing sources.
Campaign 2
· Clicks: 1,081,023
· Impressions: 153,473,108
· CTR: 0.704%
· Leads: 5,357
· ROI: 42.14%
The second campaign used a black-list approach and achieved the highest CTR (0.704%) and the highest number of clicks and leads among the three campaigns. Despite a slight decrease in ROI to 42.14%, the results are still strong, and the campaign remains profitable. It can be scaled further with the continued use of auto-rules for CPL optimization. Like the first, this campaign continues to perform well.
Campaign 3
· Clicks: 80,328
· Impressions: 8,528,540
· CTR: 0.942%
· Leads: 573
· ROI: -27.23%
Despite the high CTR of 0.942%, the third campaign was unprofitable with an ROI of -27.23%. This could indicate that the traffic was sourced from low-quality, cheap sites, or there were errors in the offer or landing page settings.
It’s also possible that the landing page had a low conversion rate despite a large number of clicks. To address this, it’s recommended to analyze the traffic in detail, identify top-performing sources, and disconnect those that don’t deliver conversions.
Additionally, check the landing page’s functionality on all target devices and OS versions, and test new creatives or combinations of offers and creatives to increase CR and turn the campaign profitable.
To improve campaign performance, the partner set up automated rules.
Optimization
Rule #1:
If the spend on a source exceeds $0.1 and no leads are generated, the source is automatically blacklisted. The check is performed every 24 hours.
Rule #2:
If the ROI of a source is below 0.1%, but leads are generated, the source is automatically whitelisted. The check is also performed every 24 hours.
Why is this important?
This automation allowed the partner to:
· Reduce spending on irrelevant sources with no leads.
· Quickly scale the campaign by boosting the best-performing traffic sources.
· Free up time from manual analysis, allowing to focus on launching new campaigns.
This case study clearly demonstrates that India is one of the most promising and profitable markets to target in 2025, especially when working with a reliable offer like Social Network Mixer Regions Fix.
With precise targeting for major cities, mobile devices, and popular browsers, along with the effective use of the In-Page ad format and smart automation, Push.House partners can achieve consistent profitability and successfully scale their campaigns.
Want to maximize your profits with minimal costs? Launch your campaigns in India with Push.House today and achieve outstanding results! Best of luck!
In this article, we’ve gathered all the essential information, from demographics and top verticals to working strategies, optimization, and scaling. Plus, we’ll showcase a real Push.House partner case study with results and settings at the end. Let’s get to it!
India: Demographics and Key Features
India, with a population of over 1.4 billion, is the second-largest country in the world. One of the defining features of the Indian market is its “youthfulness”: nearly half of the population is under 25 years old. This group is predominantly active on smartphones, messaging apps, and various mobile applications.The majority of users access the internet via Android devices, often in the budget segment. This is important to keep in mind when creating creatives and setting targeting. Mobile internet is the primary access method, with over 80% of Indians using smartphones to go online. As a result, push notifications and Clickunder/Popunder formats are especially effective here.
Market Overview:
· Population: 1.46 billion+
· Youth dominance (50% under 25)
· Primary internet access via mobile devices
· Dominant OS: Android
· High engagement from users
Audience Behavior
Indians love entertainment, excitement, and straightforward offers that don’t require much effort. They’re quick to click, make deposits, try new products, and importantly - come back. However, it’s essential to note that the local audience is used to short funnels: the fewer fields in a form and the simpler the conversion path, the higher the CR. Complex landing pages with many stages tend to underperform.Given the widespread use of affordable smartphones with limited memory and slower internet speeds, it's critical that landing pages and apps load quickly, are lightweight, and have an easy-to-use interface.
Diversity and Localization
India’s market is highly diverse: the population varies by region, income, devices, languages, and even religious views. Essentially, this creates dozens of local markets within a single GEO.Users here are accustomed to free content and simple mechanics like “click to get,” “fill out to win,” or “install to use.” Complicated sign-ups, long forms, and multi-stage funnels often decrease conversions. This is why India is considered one of the most efficient markets for push notifications.
Payment Methods
Most transactions in India are made via local payment systems like PayTM, PhonePe, and UPI. Credit cards are not as common, especially when promoting betting or gambling offers. It’s crucial that your offers support local payment methods, or else users may not be able to complete their deposit.Key Features
For successful campaigns, adapting your creatives to the local market is critical. Not all Indians speak English, especially in smaller cities. It’s best to use familiar slogans, images with Indian models, recognizable colors, symbols, rupees, and local brands. This significantly boosts trust and CTR.Indian audiences love bright banners, emotional visuals, and attention-grabbing headlines. However, remember that users here quickly adapt. Strategies that worked a month ago may not convert today, so regular A/B testing is essential.
Market Key Features:
· Multilingual and regionally diverse audience
· Predominance of low-end devices → needs fast, lightweight interfaces
· Dislike for complex, lengthy registrations
· Use of local payment systems (UPI, PayTM, PhonePe)
· Localization and cultural adaptation are crucial for higher CR
· Constant testing and updating of creatives are vital for stable profits
Economic Potential
India ranks in the top 5 economies globally. However, purchasing power is lower in smaller cities compared to major metropolitan areas, where users are more willing to pay for subscriptions, make deposits, buy apps, and participate in sweepstakes. Most popular offers integrate with local payment methods, making work in the market as comfortable and profitable as possible.Ad Format Features
To achieve the best results from Indian traffic, it’s important to understand which methods get the highest response. As mentioned earlier, simple mechanics, fast-loading landing pages, and creatives that are easily digestible by users work best here. Clear headlines, well-defined CTAs, and minimal information are key to success.Push Notifications:
Push notifications traditionally yield high CTR, especially when adapted to local specifications: numbers, urgency, Indian visuals. When paired with SOI/DOI offers, push can generate large lead volumes with stable ROI.
OnClick (Clickunder/Popunder):
This format works great for dating, sweepstakes, and utilities. Users are directed straight to the relevant page without any unnecessary steps, but it’s important to control redirects and loading speed. Indian audiences easily engage when the offer is clear and visually appealing.
In-Page Push:
Particularly effective for mobile campaigns, as this format is perceived as a traditional banner ad, without irritating users. It can gently motivate the audience to take the target action.
Popular verticals
Dating
Dating is one of the fastest-growing verticals in India. The GEO’s audience — especially users aged 18–35 — is actively looking to meet new people. Many are open to trying new dating apps and platforms, which makes sense considering online dating is still gaining momentum in the region.
When targeting India, cultural context and localization matter. Using Indian models and focusing on themes like respect and serious relationships tends to drive higher CR. Creatives should feel friendly and engaging — not pushy or aggressive — but with a strong call-to-action.
What formats work best?
· OnClick – Perfect for lead generation: one click takes the user straight to the registration form.
· Push – Great for engagement, especially with localized headlines like “Your match is waiting in Mumbai!” or “You’ve got a new message.”
· InPage Push – Helps you to bypass blocks and reach as many users as possible.
Tips & Best Practices
· Texts: Keep them intriguing without “low-text” or naughty phrases. A/B tests with emotional hooks like “We found someone for you,” “Someone nearby is looking to chat,” or “You’ve been chosen” perform well.
· Creatives: Use real people, not stock models. Neutral backgrounds + a soft smile = relatable and trustworthy.
· Targeting: Focus on younger audiences (18–35) in Tier-2 and Tier-3 cities. They’re open to dating apps but still value cultural alignment.
· CTA: Avoid hard-sell language. Try softer nudges like “See who’s nearby” or “Start chatting today.”
· Formats: OnClick for direct lead flow, Push for reach, InPage Push for iOS and desktop with no push subscription.
Effective Funnels
1. Push → Pre-lander → Lead Gen
Localized push (e.g. “[Name]? Your match is nearby”) → quick pre-lander with a signup form → lead page. This flow can yield ROI of 60% or higher.
2. InPage Push → Smartlink → SOI flow
InPage Push → redirects to a smartlink → offer page. A slow-paced, easy-going funnel that fits Tier-2/3 markets well.
3. OnClick → A/B testing + Whitelist
Direct OnClick → localized page with emojis, CTA → lead form. A/B testing here works wonders, often achieving 0.02–0.05% CTR and hundreds of leads weekly.
iGaming
iGaming continues to be one of the top 3 verticals in India in terms of revenue. Sports betting (especially cricket), poker, and simple slot games with fast payouts are especially popular. For most Indian users, gambling is more about entertainment than risk — which is why “try your luck and win” messaging resonates so well.
The female traffic share is also growing steadily, especially in Tier-2 and Tier-3 cities. In these cases, creatives that showcase real winnings, payout screenshots, or bonus offers help build trust. Overall, iGaming is a strong choice for affiliates looking for consistent ROI through smart segmentation and localization.
Which formats work best?
· OnClick — ideal for instant redirection to a bonus offer or registration form
· Push — performs well with urgency-based messages like “Tournament starts today — join now!”
· InPage Push — helps bypass banner fatigue and usually delivers a higher CTR
Tips to boost performance
· Text: Focus on urgency and excitement — “Play now and win”, “Tournament is already live”
· Creatives: Use screenshots of actual winnings, INR currency, gold coins, or local gaming interfaces
· Targeting: Males aged 21–45, interested in cricket, slots, or poker. Keep offers clear and simple — Indian users value transparency.
· CTAs: “Play now”, “Claim your bonus”, “Start with no risk”
· Formats: OnClick for fast signups, Push for retargeting, InPage Push for users who ignore traditional push ads.
Effective campaign flows
· Push (bonus) → Pre-reg page → Registration & Deposit
A push ad with a bonus/match/tournament hook → brief landing page with registration flow → deposit. Some Push.House partners report CTR boosts of 75–85% on welcome promos.
· InPage Push → Account Status → Re-engagement offer
Re-engagement message like “Win one more time” → show account details and a CTA → leads to deposit or bet. Commonly used to return users.
· OnClick (Free spins) → Pre-lander → Install
Offer free spins → landing page with a deep link (APK or PWA) → install → free spins → deposit.
Installs
The installs vertical in India is booming thanks to cheap traffic and massive mobile penetration. Gaming apps are leading the charge — especially hyper-casual and casual games — followed by finance and education apps.Indian users are highly responsive to perceived value: offer them cashback, bonuses, or free coins, and they’ll install quickly. But competition is heating up, so your creatives need to stand out — be clear, simple, and benefit-driven.
Gamified banners can boost CTR by 15–20%. Right now, many advertisers are shifting budgets to India, where competition is still relatively low — a perfect time to scale affordably.
Which formats work best?
· OnClick — best for deep link traffic.
· Push — “Install today and get 1,000 coins — limited time”
· InPage Push — great for reaching iOS users where standard push doesn’t work
Tips to boost performance
· Text: Short, benefit-focused, like “Install & earn bonus”, “Play for free today”
· Creatives: Bright visuals with a clear install button, app interface previews, or animated gameplay
· Targeting: Focus on Tier-2 and Tier-3 cities — especially younger users who love testing new and trending apps. Highlight savings, earnings, discounts, or bonus coins
· CTAs: “Install now”, “Get it free”, “Start today”
· Formats: OnClick for seamless installs via deep links, Push to engage, InPage Push to capture iOS and desktop users
Effective campaign flows
· Push → Deep Link → Install
A fast, low-friction path that delivers strong CPA results.
· InPage Push → Lander → Install → Onboarding Bonus
The user sees an on-site ad → clicks → landing with details →installs → offer an onboarding bonus.
· OnClick → Gamified Pre-lander → Install
The user lands on an interactive page (quiz, spin wheel, progress bar) → proceeds to install. Gamification lifts CVR by 15–24% on average.
Finance (Loans, Fintech, Crypto)
India’s finance vertical is growing fast — driven by rising demand for microloans, digital wallets, and investment apps. Users want quick solutions: instant payday loans, fast bank account openings, or simple investment platforms. To win trust, your creatives should highlight reliability with words like “official”, “secure”, or “licensed” — these tend to boost CR significantly. Comparisons with banks and “low interest” messaging also work well.The audience in this GEO values simplicity, clear messaging, and a direct call-to-action. Industry leaders note that Tier-2 and Tier-3 cities deliver strong conversion rates for loan products. There's also growing interest in investment apps that offer educational features.
Which formats work best?
· OnClick — takes users straight to the application form with no friction
· Push — “Get up to ₹50,000 without visiting a bank” still converts incredibly well
· InPage Push — offers high CTR thanks to native placement and visibility across devices
Tips for high-performing finance campaigns
· Text: Simple, trustworthy, and direct — “Get ₹50,000 loan instantly”, “Apply in 2 minutes”
· Creatives: Real photos of cash, mobile banking apps, or happy users
· Targeting: Focus on men and women aged 25–45 in Tier-2/3 cities. They appreciate simple application flows and low entry barriers
· CTAs: “Apply now”, “Check your limit”, “Get your loan”
· Formats: OnClick for direct traffic to forms, Push for lead generation offers, InPage Push for visibility on iOS and desktop
Winning funnels & strategies
· Push (Loan Offer) → Pre-lander → Application Form
Show loan amount and rate in the notification → pre-lander with form → user completes application. This works particularly well in Tier-2/3 regions where simplicity and credibility matter most.
· InPage Push → Trust Lander → Embedded Form
A native push shows brand logos and case studies → embedded form on the page → higher CTR due to strong credibility.
· OnClick (Retargeting) → Loan Calculator → Application
Retarget users who saw your offer → direct them to a loan calculator → pre-filled form → application. A great way to lower entry resistance and smooth the path to conversion.
Sweepstakes (lotteries, giveaways)
Sweepstakes remain a “evergreen” vertical in India. Users love participating in giveaways for smartphones, scooters, and cash vouchers. Time-limited campaigns work especially well — “Only 1 day left” or “3 winners remaining.” The key is to make participation feel effortless, with no complicated requirements. Indian audiences are more likely to trust campaigns that look official and visually polished. This vertical usually shows one of the highest CTRs. Sweepstakes are a great choice if you're looking for a quick lead boost with minimal CPL.
Which format to choose?
· OnClick — direct jump to the offer with instant sign-up.
· Push — classic “Win a Redmi Note 13 Pro — 2 days left!” performs well.
· InPage Push — solves the issue with non-subscribed users, especially iOS ones.
Recommendations
· Texts: urgent and emotional — “Win a smartphone today,” “Only 3 gifts left.”
· Creatives: real images of prizes (phones, vouchers, scooters) and countdown timers.
· By vertical: works well for broad audiences in India, especially youth and stay-at-home people. Localizing creatives for specific regions boosts CR.
· Call-to-Action: “Join now,” “Claim your prize,” “Try your luck.”
· Formats: OnClick for instant engagement, Push for broad reach, InPage Push for full coverage.
Funnels that work
1. Push (lottery) → Instant Win Page → Lead
"Win a smartphone" → instant win or entry page → lead form. Urgency + instant win is a strong trigger for clicks.
2. InPage Push → Countdown Lander → Opt-in
"2 days left" → countdown landing page → opt-in with email/phone. Builds excitement while collecting leads.
3. OnClick → Pre-lander → Offer wall
Click → branded page with prize conditions → prize selection → lead. Great for boosting average conversion value.
Push.House Campaign Optimization Tips for India
1. Start with Traffic Analytics
Before launching your campaigns, study the following:
· Which formats and offers are working for your competitors?
· Which cities have the highest concentration of your target audience? (Mumbai, Delhi, Bangalore, Chennai, Kolkata, Pune, Ahmedabad)
· What is the recommended CPC bid for your GEO in Push.House?
2. Segment Your Campaigns
Split your campaigns by:
· Cities and Regions (Tier-1, Tier-2/3) to identify the most profitable ones.
· Devices (Android/iOS) and Connection Types (Wi-Fi/mobile internet) for more precise targeting.
· Time of Day: Test daytime vs. evening hours.
3. Use Auto-Rules for Optimization
For example:
· Turn off traffic sources without leads once you’ve spent over $0.1–$0.2.
· Whitelist sources that show stable CR and ROI above 0.1%.
· Check regularly every 24 hours to clean up and reallocate your budget.
4. Update Creatives Every 7–10 Days
Indian audiences can tire quickly, so:
· Run A/B tests with different headlines (urgency, benefits, emotion).
· Experiment with various visuals (real photos, local symbols, cultural codes).
· Test different calls-to-action (soft ones like “Learn More” or direct ones like “Install Now”).
5. Watch Load Speeds
Since most users in India are on budget Android devices:
· Ensure landing pages load quickly without heavy scripts.
· Keep the file size minimal for mobile internet speeds.
· Make sure the landing pages are simple and intuitive, avoiding long forms.
6. Consider Local Payment Methods
For betting, gambling, and fintech offers, ensure your offers support:
· PayTM, PhonePe, UPI, and mobile wallets for payment.
· Not offering local payment options can reduce CR by 30–40%.
Push.House Campaign Scaling Tips for India
1. Scale Only Proven Funnels
Before increasing your budgets:
· Test your campaign with a small volume (1–3 days).
· Ensure stable ROI and CR before scaling.
2. Gradually Increase Budgets
· Increase the daily budget by 20–30% per day so algorithms can adjust without losing efficiency.
· Avoid sharp budget jumps, especially with new white-listed sources.
3. Expand Your White-List
Once you’ve identified top-performing sites:
· Create separate campaigns for these sources with higher CPC bids.
· Use auto-rules to add effective sources to your white-list automatically.
4. Duplicate Successful Campaigns with Minor Changes
For example:
· Change the headline or visual in your creative.
· Launch the campaign on a different segment (another city, OS, or browser).
· Switch the format (e.g., Push → InPage Push) for extended reach.
5. Test Multiple Formats Simultaneously
Use a combination of formats:
· Push for wide coverage and retargeting.
· InPage Push for iOS audiences.
· OnClick for direct redirects and lead generation.
6. Scale Within India
Don’t limit yourself to top-tier cities. Tier-2 and Tier-3 regions often have:
· Lower lead costs.
· Higher CR with less competition.
7. Implement Automation
For fast scaling:
· Use auto-rules to optimize bids.
· Use SmartLink (if the offer allows) for automatic selection of the most converting funnels.
Case Study: Launching InPage Campaigns in India
Offer Selection
The partner has been working with the Push.House ad network for quite some time and is already familiar with other products from the holding. This familiarity played a key role in choosing the Social Network Mixer Regions Fix – CPL dating offer from the CPA.House affiliate network for the launch and future scaling.
When launching this offer, the algorithm of the affiliate program automatically selects relevant offers, such as dating sites, apps, 18+ games, and other dating formats. If there is a restriction on the number of dating offers or the budget in the chosen GEO, the algorithm automatically selects other categories that are most likely to yield profit.
Why Social Network Mixer Regions Fix – CPL?
· Dating offers traditionally show high conversion rates in India.
· The algorithm automatically selects the most profitable combinations for monetization.
· Simple conversion mechanics and an easy-to-understand funnel for users.
· The CPL model allows for accurate ROI prediction and campaign scaling with minimal risk.
Campaign Settings
The campaign’s main focus was on India, with specific targeting settings for major cities with the highest concentration of the target audience:
· GEO: All of India
Indian users are highly active on dating sites, apps, and similar services, making the region ideal for launching a dating offer.
· Precise city targeting:
· Mumbai
· Delhi
· Bangalore
· Chennai
· Kolkata
· Pune
· Ahmedabad
The initial bid was set according to the platform's recommendations. The final CPC bid was slightly lower to allow for optimization adjustments.
· Devices: Mobile
India’s audience is highly active on dating apps/websites and similar offers, making mobile devices the preferred choice.
· Browsers: Chrome, Safari
These browsers dominate among users in India, ensuring maximum coverage of the paying audience.
· OS: Android
Targeting Android ensured reaching the largest portion of the Indian audience, as most users access the internet via Android devices. This provided a steady traffic flow without device limitations.
· Time & Days of Display: All
· Format: In-Page
The In-Page format was chosen for this India launch for several reasons:
1. Maximum Ad Visibility
The format integrates directly into the page content, ensuring high CTR without being intrusive.
2. Excellent Compatibility with Mobile Traffic
In-Page is perfectly suited for mobile formats, loads quickly, and displays without errors.
3. Higher Conversion in Registrations
Since the ad appears within the viewed content, users perceive it as native to the site, which increases trust and conversion likelihood.
4. Minimal Risk of Blockage
In-Page ads do not trigger negative reactions and are not blocked by browsers.
5. Ideal for CPL Offers
With the goal being instal, this high-visibility, user-friendly format directly impacts conversion rates.
· Display Schedule: All days and hours were selected for the initial launch.
Results
The partner launched three campaigns using different creatives and landing pages. Over 11 days, the partner achieved the following results:
Campaign 1
· Clicks: 568,712
· Impressions: 107,094,409
· CTR: 0.531%
· Leads: 3,887
· ROI: 49.38%
This campaign was launched with a white-list strategy and showed a high traffic volume, a good CTR (0.531%), and an excellent ROI of nearly 50%. The targeting was well-chosen, and the traffic quality was high. The campaign continues to generate leads, with the advertiser planning to scale by gradually increasing bids on the top-performing sources.
Campaign 2
· Clicks: 1,081,023
· Impressions: 153,473,108
· CTR: 0.704%
· Leads: 5,357
· ROI: 42.14%
The second campaign used a black-list approach and achieved the highest CTR (0.704%) and the highest number of clicks and leads among the three campaigns. Despite a slight decrease in ROI to 42.14%, the results are still strong, and the campaign remains profitable. It can be scaled further with the continued use of auto-rules for CPL optimization. Like the first, this campaign continues to perform well.
Campaign 3
· Clicks: 80,328
· Impressions: 8,528,540
· CTR: 0.942%
· Leads: 573
· ROI: -27.23%
Despite the high CTR of 0.942%, the third campaign was unprofitable with an ROI of -27.23%. This could indicate that the traffic was sourced from low-quality, cheap sites, or there were errors in the offer or landing page settings.
It’s also possible that the landing page had a low conversion rate despite a large number of clicks. To address this, it’s recommended to analyze the traffic in detail, identify top-performing sources, and disconnect those that don’t deliver conversions.
Additionally, check the landing page’s functionality on all target devices and OS versions, and test new creatives or combinations of offers and creatives to increase CR and turn the campaign profitable.
To improve campaign performance, the partner set up automated rules.
Optimization
Rule #1:
If the spend on a source exceeds $0.1 and no leads are generated, the source is automatically blacklisted. The check is performed every 24 hours.
Rule #2:
If the ROI of a source is below 0.1%, but leads are generated, the source is automatically whitelisted. The check is also performed every 24 hours.
Why is this important?
This automation allowed the partner to:
· Reduce spending on irrelevant sources with no leads.
· Quickly scale the campaign by boosting the best-performing traffic sources.
· Free up time from manual analysis, allowing to focus on launching new campaigns.
This case study clearly demonstrates that India is one of the most promising and profitable markets to target in 2025, especially when working with a reliable offer like Social Network Mixer Regions Fix.
With precise targeting for major cities, mobile devices, and popular browsers, along with the effective use of the In-Page ad format and smart automation, Push.House partners can achieve consistent profitability and successfully scale their campaigns.
Want to maximize your profits with minimal costs? Launch your campaigns in India with Push.House today and achieve outstanding results! Best of luck!
