How to gain Antivirus traffic in the USA with ROIads

Antiviruses are one of the verticals in which ROIads specializes in providing high-quality traffic through push and pop advertising. In a world where digital threats loom over us, the demand for reliable antivirus software is at its peak. If you are an experienced affiliate marketer or just starting out, this guide will be your ticket to attracting targeted traffic and maximizing ROI.

In this article, we will dive into the field of cybersecurity and Antivirus solutions as well as find out how you can increase traffic in this niche in the lucrative USA market with ROIads!

If you work with GEOs like Germany, you can familiarize yourself with our case "Push Ads Case Study: How to Run Antivirus in Germany and Achieve 40% ROI."

Why Do You Need to Run Antivirus Campaigns in the USA?​

It's important to run antivirus campaigns in the USA because of the ongoing threat of cyberattacks and malware. Let’s have a look at the cybersecurity issues in the United States.

Cybersecurity Issues in the United States​

Despite its power and development, the United States, like many other countries, suffers from cyber attacks. There is also a constantly growing danger from rival countries, which, as Anthony Blinken said, use digital technologies to spy on their citizens even outside their own country.

At the same time, the United States of America is the leader in sales of cybersecurity products along with Israel.

As of 2023, the U.S. cybersecurity market was estimated at $73.41 billion and is expected to reach $108.31 billion by 2028. The average annual growth will be 8.09% during the forecast period (2023-2028).

The US must do more to protect its data. And promoting Antivirus offers among users of this country is an excellent strategy in affiliate marketing.

Top 5 Antivirus Programs in the USA​

The list of the top Antivirus platforms include:

1. Norton 360
2. Bitdefender Total Security
3. TotalAV
4. McAfee Total Protection
5. Intego

All these programs provide a high level of security. For instance, Windows is the prime target for cyberattacks due to its widespread usage. When protecting a Windows device, go for antivirus software known for its strong defense on Windows, like Norton. The same goes for macOS — though it's less vulnerable than Windows, threats are growing. Look for antivirus programs that specialize in detecting macOS-specific malware, such as Intego.

How to Promote Antivirus Offers in the USA?​

Promoting antivirus offers in the USA requires a strategic approach to reach and resonate with the target audience. Here are some effective ways to promote antivirus offers in the USA from ROIads experts:

Top Antivirus Offers​

In ROIads, experts identify two top offers: Norton and McAfee. These brands offer some of the best conditions for users and high commissions for affiliates:

McAfee

• Description: Provides complete protection against viruses, internet threats, malware and other online dangers. It includes antivirus, privacy protection and Internet banking security features.
• Features: Protection of up to 10 devices (computers, phones, tablets), password manager, firewall, identity theft protection and other functions.

Norton

• Description: Provides comprehensive protection for devices and online privacy. It includes antivirus, Secure VPN, password protection, threat notifications and much more.
• Features: Protection of up to 5 devices (PC, Mac, smartphones, tablets), Cloud Backup for important files, SafeCam for webcam protection and other additional functions.

Best Traffic Sources for Antivirus Campaigns in the USA​

To start off, you need to pick the right kind of Antivirus traffic source. It's smart to stick with one traffic source at the beginning, test it well, and then think about trying out others. It's like dipping your toes in one pool before jumping into another.

When it comes to promoting Antivirus offers on ROIads, push notifications and pop ads stand out as top performers.

These two options have proven to be really effective for Antivirus promotions because they come with solid content rules and give you the freedom to use a variety of images. In addition, push notifications are very similar to regular notifications from the system, and this makes them a more working tool: people believe these notifications.

Settings for ROIads Advertising Campaigns​

To effectively set up advertising campaigns in ROIads in order to attract traffic to Antiviruses in the United States, it is recommended to follow certain strategies. Our experts shared useful insights:

Browser Separation: It is important to separate traffic from Chrome and Edge browsers, for example. This allows you to use logo icons from the desired browser in push notifications and increases the credibility of advertising. What is more, you can optimize your ads for the specifics of each browser and increase conversion;

Creative Testing: Test at least five or seven different creatives. Experiment with images, texts, and designs to determine which options best attract the attention of your audience in this vertical;

Aggressive Approach: Use an aggressive approach in advertising to attract the attention of potential customers. Also, don't forget to use prelanding pages to increase conversions and convince visitors to take a targeted action;

Competitive Rates: In a highly competitive USA market, you should not skimp on rates. Set competitive bids so that your ads have priority over similar offers;

Cooperation with ROIads Managers: Do not forget to communicate regularly with your manager in ROIads in order to receive up-to-date whitelists as well as other important info. This will help you adapt your advertising strategy to changing market conditions and increase the effectiveness of your campaigns.

Following these recommendations will help you optimize your advertising campaigns in ROIads and attract targeted traffic to antiviruses in the United States.

Landings and Creatives​

As we’ve already mentioned, the best way to attract people to your Antivirus offers is to use an aggressive approach. It means that in creatives’ messages you can use such phrases as:

• Your PC/phone is in Danger! Please scan the system!
• Attention! Protect your device!
• “Virus Attack Attention! Scan the phone!
• Attention! Your device is infected with a Trojan virus!

Here are the examples of creatives:





Here are the examples of landing pages:

Conclusion​

Attracting Antivirus traffic in the United States requires a well-thought-out strategic plan. By choosing the right traffic channels, such as push and pop ads, marketers can effectively interact with their target audience. Thoroughly test each approach, make sure that the content recommendations are followed, and make the most of the graphical capabilities — all this can lay the foundation for successful campaigns that will bring a solid return on investment.

Do you want to run Antivirus traffic in the USA? Join ROIads advertising network now!