Since early 2025, affiliate marketing forums have been filled with complaints about Google Ads rejecting advertising campaigns without clear justification.
Google’s algorithms are either pausing campaigns or banning accounts entirely, even when landing pages appear to be fully compliant with Google’s policies. The most common reasons for the bans are “Compromised Site” or “Malicious Software.”
An affiliate shares that his landing page is banned even with a simple code structure and no third-party.
This problem affects not only grayhat verticals, such as gambling or crypto, but also whitehat (fully compliant) ones.
Here, an affiliate says he bought a clean domain and immediately launched an ad, but still couldn't avoid being banned.
So in this article, the YeezyPay team, a service that provides trusted Google Ads agency accounts, will explain in clear, detailed terms why Google’s algorithms have become more aggressive in 2025, what causes these random bans, and how affiliates can protect their campaigns. We’ll be drawing insights from our experience and sharing practical solutions for this challenge.
Google itself has cited two factors that could explain what aggressively triggers these bans:
In addition, Google introduced a new landing page evaluation system in early 2025. This system assesses whether landing pages meet user expectations, avoid misleading content, comply with Google’s rules, and refrain from using manipulative tactics. Unfortunately, this algorithm frequently misfires. It rejects campaigns with clean landing pages for no apparent reason. The official Google Support forum is now filled with complaints about whitehat campaigns being banned without explanation.
An experienced affiliate notes that, in 2025, Google’s algorithms have become unforgiving. Accounts can be flagged for minor issues, such as using a duplicate domain or an IP address linked to a banned ad account.
"Malicious Software" in this case turns out to be nothing more than a formal reason. The actual fact is that the algorithm doesn't trust the site, its hosting, the IP address, or the ad account running the campaign. Some experienced affiliates recommend thoroughly checking the connections between IP addresses on your anti-detect browsers and proxy servers to ensure there are no discrepancies that will raise red flags.
The most common recommendation is to use a cloaker. However, even for whitehat verticals, using any form of cloaking is a serious violation of Google’s policies under its “Misrepresentation” or “Circumventing Systems” rules. Individual accounts, even those with some trust, are often banned within 14 to 30 days of launching a campaign if cloaking is detected. Trusted agency accounts from YeezyPay, however, have a higher trust level, which reduces the likelihood of triggering manual reviews and makes it easier to use cloaking strategies.
An affiliate reports that their campaign got rejected due to using the Voluum tracking tool.
The forums recommend avoiding the use of free cloaking tools and public cloaking scripts.
An affiliate says: The only reason for campaign rejections when you have a clean landing page is the AI's lack of trust in your website, and Google Search Console allows you to fix this.
Google’s algorithms are either pausing campaigns or banning accounts entirely, even when landing pages appear to be fully compliant with Google’s policies. The most common reasons for the bans are “Compromised Site” or “Malicious Software.”
An affiliate shares that his landing page is banned even with a simple code structure and no third-party.
This problem affects not only grayhat verticals, such as gambling or crypto, but also whitehat (fully compliant) ones.
Here, an affiliate says he bought a clean domain and immediately launched an ad, but still couldn't avoid being banned.
So in this article, the YeezyPay team, a service that provides trusted Google Ads agency accounts, will explain in clear, detailed terms why Google’s algorithms have become more aggressive in 2025, what causes these random bans, and how affiliates can protect their campaigns. We’ll be drawing insights from our experience and sharing practical solutions for this challenge.
Why Google started rejecting ad campaigns even if they have clean landing pages: Main reasons
Affiliates whose campaigns are rejected, despite using clean landing pages, typically receive a notification about having “unwanted or malicious software” on their website. While this problem has appeared in the past, it has become more prevalent in 2024–2025. According to a report by Digital Information World, Google has banned approximately 39 million ad accounts for “malware” during this period. This has sparked hundreds of forum discussions and thousands of affiliates seeking help, particularly in verticals like iGaming, dating, and crypto.Google itself has cited two factors that could explain what aggressively triggers these bans:
- Improvements in the security algorithms: By late 2024 and early 2025, Google implemented over 50 updates to its security systems, making its algorithms way more aggressive in flagging potential issues. The specifics of these changes are not publicly disclosed; therefore, affiliates are left without clear guidance on how to adapt.
- Updated policy violations: In early 2025, Google revised its privacy and advertising policies, splitting the single violation of “hacked site” into three distinct categories: “Hacked Site,” “Unwanted Software,” and “Malicious Software.” Each is now treated separately by the algorithms, with “Unwanted Software” causing the most confusion due to its vague definition.
In addition, Google introduced a new landing page evaluation system in early 2025. This system assesses whether landing pages meet user expectations, avoid misleading content, comply with Google’s rules, and refrain from using manipulative tactics. Unfortunately, this algorithm frequently misfires. It rejects campaigns with clean landing pages for no apparent reason. The official Google Support forum is now filled with complaints about whitehat campaigns being banned without explanation.
Is the rejection of clean landing pages related to trust?
It’s important to understand that Google rarely relies on manual reviews for initial campaign moderation. Human moderators typically get involved only after multiple violations, repeated appeals, or during account warm-up processes. In most cases, an algorithm handles the review process, and its decisions are heavily influenced by the trust level of the account, domain, and associated infrastructure, such as hosting or IP addresses.An experienced affiliate notes that, in 2025, Google’s algorithms have become unforgiving. Accounts can be flagged for minor issues, such as using a duplicate domain or an IP address linked to a banned ad account.
"Malicious Software" in this case turns out to be nothing more than a formal reason. The actual fact is that the algorithm doesn't trust the site, its hosting, the IP address, or the ad account running the campaign. Some experienced affiliates recommend thoroughly checking the connections between IP addresses on your anti-detect browsers and proxy servers to ensure there are no discrepancies that will raise red flags.
The most common recommendation is to use a cloaker. However, even for whitehat verticals, using any form of cloaking is a serious violation of Google’s policies under its “Misrepresentation” or “Circumventing Systems” rules. Individual accounts, even those with some trust, are often banned within 14 to 30 days of launching a campaign if cloaking is detected. Trusted agency accounts from YeezyPay, however, have a higher trust level, which reduces the likelihood of triggering manual reviews and makes it easier to use cloaking strategies.
How to solve the problem of account bans and campaign rejections when they have clean landing pages: Recommendations from affiliates and experts
First of all, today, due to algorithm updates, many traditional methods for avoiding campaign rejections and account bans have become ineffective. Below, we’ll write in detail what no longer works, what still works, and how affiliates can adapt to minimize rejections.What no longer works in 2025
- Using tracking tools with multiple URL redirects for cloaking and protection against bans: Based on the experiences of hundreds of affiliates, Google has started compiling a “blacklist” of tracking software commonly used for cloaking or bypassing rules. For example, campaigns using tracking tools with multiple URL redirects are frequently rejected, even with clean landing pages, as Google associates these tools with attempts to manipulate its systems.
An affiliate reports that their campaign got rejected due to using the Voluum tracking tool.
- Changing DNS addresses: In 2025, changing a site’s DNS address often provokes campaign rejections, as Google’s algorithms interpret this as a potential security risk, impacting the site’s perceived trustworthiness.
- Using free cloaking services: Before late 2024, free cloaking tools could sometimes bypass Google’s algorithms. However, with the latest updates, Google quickly identifies these tools, rejecting campaigns regardless of whether they cloak creatives or landing pages. Forum discussions strongly advise against using free cloaking tools or public cloaking scripts, as they are easily detected.
The forums recommend avoiding the use of free cloaking tools and public cloaking scripts.
What works in 2025
- Using Google Search Console: Affiliates on forums suggest that adding a website to Google Search Console boosts its trust level, and therefore reduces the risk of campaign rejections. By verifying your site with Search Console, you signal to Google that the domain is legitimate, helping to solve the issue of low trust from the algorithms. This method has worked previously and is still effective now in 2025.
An affiliate says: The only reason for campaign rejections when you have a clean landing page is the AI's lack of trust in your website, and Google Search Console allows you to fix this.
- Reliable setup of cloaking, anti-detect browsers, and proxies: Since campaign rejections are often unrelated to the landing page itself, ensuring absolute anonymity for your account is critical. Google’s algorithms can be triggered by minor discrepancies, such as a mismatch between the device’s time zone and geolocation. Using a robust setup with a high-quality cloaking tool, a reliable anti-detect browser, and a trusted proxy server is essential to avoid detection. Every detail, from browser settings to IP consistency, must be monitored.
- Using advanced cloaking tools: Traditional trackers and PHP-based cloaks no longer work effectively. In 2025, affiliates must turn to more sophisticated and secure cloaking tools, which are often expensive but necessary to bypass Google’s algorithms. These tools provide better protection but require careful configuration.
- Using trusted accounts: A well-warmed-up ad account or an agency account is the most reliable way to reduce the risk of campaign rejections for clean landing pages. Warming up an account yourself is time-consuming and costly, requiring weeks of legitimate activity to build trust. Renting a trusted agency ad account from YeezyPay is a simpler and more effective solution, as these accounts come pre-warmed with a high trust level, making them less likely to trigger rejections.
