Until recently, Latin America was considered “exotic” by many webmasters — few looked at this market since most were focused on Tier-1. But times have changed: today LATAM is one of the most promising regions for launching nutra offers. And here’s why you can’t afford to ignore it.

Explosive Growth of E-Commerce​

Latin America is experiencing a true e-commerce revolution. Over the past 5 years, the market has more than doubled, and growth continues at a rapid pace.
  • Users are increasingly making purchases online.
  • Online shopping is no longer just “for the young,” but also a habit among the 40+ audience.
  • People trust e-commerce and are happy to buy even health products that they previously purchased only in pharmacies.
For nutra, this means: traffic in LATAM converts into sales much easier than in many saturated GEOs.

Mobile Payments = Seamless Conversions​

Another key feature of the region — Latin Americans love mobile payments.

Paying by smartphone is considered the norm.
  • Fast checkout reduces abandonment rates.
  • Even older generations actively use mobile wallets.
That’s why your traffic doesn’t “leak” at the payment stage — orders close easily, directly boosting approvals and your profit.

Lower Competition than Tier-1​

In Europe or the U.S., the nutra market is already squeezed to the limit: strict ad rules, thousands of buyers, insane CPMs. LATAM is a different story. Competition here is still low, which means:
  • creatives with basic triggers show excellent results,
  • CPA is lower and ROI is higher,
  • you have room to scale while others are still hesitating.
Right now LATAM looks like Tier-1 did about 7 years ago: lots of buyers, little competition, and huge growth potential.

Why Nutra Performs So Well in LATAM​

Latin America has a strong cultural trust in natural products. People believe in the power of nature, herbs, and plant extracts. That’s why nutra hits the sweet spot here:
  • the 40+ audience actively seeks solutions for joints, prostate, and varicose issues,
  • natural positioning inspires trust,
  • the “fast results” effect is key to high conversions.

Why You Should Enter LATAM Right Now​

  • The market grows every single day.
  • Competition is minimal.
  • Purchasing power of the 40+ audience is strong and stable.
  • Nutra = evergreen product that will always stay in demand.
If you’re looking for a GEO where clicks truly turn into money, LATAM is a must-test region.

LATAM today is a goldmine for nutra. Those who enter now will grab the biggest chunks of traffic and secure their position while the market is still “raw.”

At Everad, top-performing offers for this GEO are already waiting for you — ready to bring maximum profit!

Check your dashboard at everad.com or message your manager directly.