At ROIads, we work closely with affiliate marketers worldwide to help them scale push and pop campaigns with premium traffic and powerful optimization tools like AI bidding technology and Micro bidding. In this post, we’re sharing exclusive insights for summer 2025: what geos and verticals are trending, where to test, and how to get the best ROI during this season.
Push notifications work best when timing and message align. Gambling and betting campaigns gain from urgency and real-time interaction. Finance converts with personalized offers, and dating continues to deliver high CTR through emotional triggers.
Average CPCs:
Pop traffic remains a universal format with strong performance across GEOs. It’s especially effective for aggressive funnels and emotional triggers — gambling, dating, and engaging content offers.
Average CPMs:
Summer 2025: What’s Performing Now
- Tier 1:
Poland and Japan — great performance on push traffic, with stable volumes and engaged users. High-quality traffic, ideal for scaling with predictable results. - Tier 2:
Indonesia, Argentina, South Africa — top geos for both push and pops, especially for Betting and Gambling. The seasonal rise in sports events makes these markets highly profitable. - Tier 3:
Ethiopia and Thailand — fast-growing markets with low CPC/CPM and high engagement. Dating, Gambling, and Finance show strong results here, making them ideal for testing and scaling.
Push Traffic Insights: Best Geos & Verticals in ROIads
Push ads remain one of the most effective formats for affiliate campaigns — especially on mobile. With high CTR and immediate visibility, they’re perfect for time-sensitive offers. According to ROIads stats, these are the geos and verticals showing the best performance this summer.Top-performing geos:
- Argentina
- Indonesia
- Ethiopia
- South Africa
- Poland
- Japan
Top verticals for push:
- Gambling
- Betting
- Finance
- Dating
Push notifications work best when timing and message align. Gambling and betting campaigns gain from urgency and real-time interaction. Finance converts with personalized offers, and dating continues to deliver high CTR through emotional triggers.
Average CPCs:
Pop Traffic Insights: Best Geos & Verticals in ROIads
Pop traffic continues to deliver strong results across a wide range of markets. Thanks to its high visibility and full-screen format, it works especially well for verticals that rely on impulse, curiosity, or emotional response. Based on ROIads data, here are the top-performing GEOs and verticals for pop campaigns in summer 2025.Top-performing geos:
- Argentina
- Indonesia
- Ethiopia
- South Africa
- China
- Thailand
Top verticals for pops:
- Gambling / Casino
- Betting
- Dating
- Media & Blogs
Pop traffic remains a universal format with strong performance across GEOs. It’s especially effective for aggressive funnels and emotional triggers — gambling, dating, and engaging content offers.
Average CPMs:
Summer Campaign Strategy: What to Focus On
- Mobile usage grows in summer due to travel and vacation habits — both push and pop formats benefit.
- Gambling and betting offers peak around seasonal sports events.
- Dating and finance stay strong thanks to emotional engagement and quick decision flows.
- Use seasonal creatives — bright visuals, summer themes, urgency — to increase CTR and conversions.
