The iGaming industry is an attractive niche for affiliate marketers, and India presents a massive opportunity. Cricket in India is a cultural phenomenon, with millions of devoted fans eagerly looking forward to every match. Sports betting offers a great way to engage with the action. At Trafee, we've successfully capitalized on this market and are excited to share our expertise in promoting cricket gambling offers.

Want to learn how to optimize your iGaming campaigns in the region of India? Read our case study.

Starting Point: Opting for the Best Offer​

India's online market and its massive population make it a highly attractive destination for affiliates. With a growing number of internet users and a rising middle class, there's a substantial demand for products and services.

To capitalize on this opportunity, we've curated two top-performing gambling offers designed to resonate with the Indian audience and provide excellent conversion potential: Melbet CPA & Parimatch CPA.

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#12357 Melbet CPA​

Melbet – a popular platform for iGaming traffic. It's known for its easy setup, good commissions, and mobile apps.

The platform operates on a CPA payment model. This means advertisers pay when users take specific actions, like depositing. Publishers make money when new players sign up and deposit funds. For example, if a new player deposits a certain amount, the publisher might earn a set commission.

#12341 Parimatch CPA​

Parimatch is another betting platform worth mentioning. It offers various options for monetizing traffic, including esports, betting on sports, and casino games. Like other platforms, Parimatch employs a CPA model. This means publishers can receive money when they refer new users who sign up and make a deposit. The specific payout amounts may vary, but it's generally a straightforward process for publishers to earn commissions.

Our Key Approach​

Our success comes from a smart approach using affordable Indian traffic. We pay only $0.02 per click, which is very low for India. The best part is that we only need new players to deposit up to $5 to earn money. It's a great deal!

At Trafee, we focus on quality traffic. We studied the Indian market carefully before starting. We learned:
  1. Cricket betting is popular among men, from young adults to seniors.
  2. Men use the internet 3-4 times more than women in India.
  3. Most people use mobile phones to access the internet.
Based on this information, we created our strategy:
  • We aim our ads at men
  • We make sure all our ads work well on mobile phones.
  • We choose websites and apps. This is where the target audience spends time.

Tips for Facebook Ad Targeting in Cricket Betting​

Consider these targeting options to reach potential cricket betting audiences:
  • Location: Focus on areas where cricket is popular
  • Devices: Target newer smartphones that can run betting apps – iOS 12.4, Android 6.0
  • Age Range: Aim for adults (25-55) who are likely to engage in betting
  • Interests: Include cricket, sports entertainment, and gambling
  • Keywords: Use terms related to cricket and betting
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Adjust these suggestions based on your specific offer and target market for the best results.

Effective Advertising Creatives​

Creating appealing ads is crucial for success. Here's a step-by-step guide for making effective advertisements, especially for the Indian market:
  • Multilingual approach: Use languages that resonate with your end users, such as Hindi, Telugu, or Bengali. It's important to have native speakers review your content for accuracy.
  • Matching content: Ensure that the language used in your ad matches the language on the linked page. This consistency is key for user engagement.
  • Aspirational messaging: Frame your ads as opportunities for personal growth and financial improvement.
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When designing your ads, focus on clear, visually appealing content:
  • Use testimonials and interactive elements on landing pages
  • Include images of famous sports figures and exciting game moments
  • Highlight special offers and potential winnings in your designs
Here are some example headlines that could be effective:
  • Experience the thrill of sports and win big!
  • Learn from expert predictions and boost your chances.
  • Join now and claim your welcome bonus!
And some sample ad copy:
  • "Turn your passion for sports into an exciting opportunity. Join our platform and start your journey today!"
  • "Don't miss out on the action! Sign up now and receive a generous welcome bonus. Your next big win could be just a click away!"
  • "Get insights from our expert analysts. Make informed decisions and elevate your game!"

iGaming Campaigns Optimization​

Use Trafee's dashboard, a comprehensive tool that allows you to monitor and adjust your campaigns in real time. We've found success by testing different creatives and keeping only the best performers.

Don't hesitate to try new things! More tests can lead to better results. Remove creatives that aren't working well and focus on those with high CTR and ROI for increased earnings.

We adjusted our targeting strategy as follows:
  • Language: Hindi
  • Target States: Tamil, Punjab, Karnataka, Kerala, Maharashtra, Nadu, and Andhra Pradesh - these areas are showing excellent conversion rates.

Our Campaign Results:​

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  • Total Investment: $450
  • Successful Conversions: 50 deposits across two platforms
  • Revenue Generated: $1500
  • Return on Investment: 233%
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These figures demonstrate the potential profitability of our affiliate marketing strategies in the gambling sector. Our campaign effectively showcased how sports events like cricket are a great opportunity for leveraged for significant returns.

Interested in exploring similar opportunities? Consider partnering with Trafee to tap into the lucrative world of affiliate marketing in the gambling industry.