In today’s world of affiliate marketing, precise data and deep analytics play a crucial role in achieving success. At OfferGate, we understand the importance of these aspects and are excited to introduce our new feature — the Report Builder. This beta version tool is specifically designed to enable our partners to receive comprehensive information about their campaigns, customize reports to their needs, and make informed decisions.

What is the Report Builder?​

The Report Builder in OfferGate is a flexible and intuitive analytics tool. With a wide range of trackable metrics, filters, and data grouping options, you can drill down and analyze your performance at a level that was previously unavailable.

Key Metrics​

In our report builder, you can track the following key metrics, which are just the starting point, and we plan to expand them by adding new indicators for even deeper analytics:
  • Revenue — the total income generated from your campaigns
  • Clicks — the number of clicks on your offers
  • Actions — the number of completed target actions
  • Non-unique Clicks — non-unique clicks, which can also be important for analysis
  • Impressions — the number of times your ads are shown
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Filters for Precise Customization​

To make your reports as relevant as possible, the report builder offers a wide range of filters, including:
  • Hour — reports by hours
  • Country — filtering by countries
  • Browser name/Browser version — data analysis by browser type and version
  • Device/Device type — data by devices and their types
  • OS/OS Version — filtering by operating systems and their versions
  • Offer Id — reports by specific offers
  • Source — traffic sources
As with the metrics above, there will be more filtering options, such as by offer categories and conversion statuses.

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Data Grouping for Easier Analysis​

For even more flexibility, you can group data by various parameters, such as:
  • Hour, Day, Week, Month — time intervals to analyze trends
  • Source — grouping by traffic sources
  • Offer name — data by specific offers
  • Country — analysis by countries
  • Browser name — grouping by browsers and their versions
  • OS — grouping by operating systems
  • Goal name — analysis by goals
  • Subid1–Subid7 — grouping by subid parameters
  • Category — grouping by offer categories
  • Landing Id — grouping by landing pages
  • Device/Device type — data by devices and their types
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How Does It Work in Practice?​

Imagine you want to see how your campaigns are performing in a specific country, with a particular device and operating system, over a certain time period. With the report builder, you can easily create such a report by adding the necessary filters and metrics. Data grouping will help you see the bigger picture and understand which parts of the campaign need optimization. Plus, you can always save a grouped report and revisit it later.

And Most Importantly​

The current version of the Report Builder will continue to be enhanced by OfferGate’s product team, making it an even more powerful tool for analytics and optimization. We are confident that it will become an indispensable asset in your work. If you’re already working with us, try it now. If not, join OfferGate and take advantage of the best products available.

We look forward to your feedback and suggestions on how this report can be improved. Please write to us at https://t.me/offergate — all feedback and suggestions will be passed on to the product team to make this tool even better!
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