In the world of traffic arbitrage, there's always room for experiments and new strategies. In this case study, I’ll share my approach: I decided to test the VPN vertical using popunder traffic in the US market. This decision was based on spy service analysis, where I noticed that the US GEO was being heavily targeted and showing good results.

Choosing the Affiliate Program and Offers​

I chose the OfferGate affiliate network because they have been in the market for a long time, and I previously had success running cleaners through them. After discussing available offers with the manager, we selected the following: Rubicks CPI iOS US, Private, and Sensor CPI. These offers were fresh, had not yet exhausted their potential, and, according to the manager, were showing good conversion rates. I decided to split test all three offers and use Clickadu, a well-established pop traffic network.

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Setting Up the Advertising Campaign​

For the advertising campaign setup, I kept the process simple and chose a broad audience: mobile devices on iOS and US GEO. I set the initial bid slightly above the minimum and selected OS versions from 15 and above, as, based on experience, lower versions converted poorly and degraded the overall traffic quality.

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Choosing Landing Pages and Results​

For landing pages, I selected all available options from the offer cards. Over the course of just under 14 days, the results were as follows:
  • One landing page stood out and I increased its rotation share.
  • The second offer also performed well but had to be stopped on the 8th day due to reaching its cap.
  • The first offer is still active and showing good results, allowing me to scale it across other networks.
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Traffic Quality and Optimization​

The affiliate network and the advertiser had no complaints about the traffic quality, so my daily cap for this offer was increased.

Regarding optimization, I actively blocked zones that did not deliver desired results and created a whitelist. After the third day of running the campaign, I kept a single whitelist campaign to maximize profit in a short period.

Once the quality was approved and the cap increased, I began scaling this setup within the network and using similar sources to increase volume.

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Case Study Conclusion​

In conclusion, don’t hesitate to explore new verticals and GEOs, and actively communicate with your affiliate managers. They should become your best friends and advise you on fresh and high-performing offers. Even based on my example, choosing the right partners can yield a substantial income in a short period. For me, the new utility setup with OfferGate and traffic from Clickadu brought in a profit of just over $400 in just under 14 days.

Wishing everyone profitable ventures!