Best Performing Banner Ad Size

Mobile traffic is steadily growing worldwide. In some regions like Asia, mobile traffic significantly outperforms desktop (64.5% vs. 33.5% and 2% from tablets).

Also, mobile traffic is not inferior to desktop in terms of efficiency. According to the statistics of our platform at ClickAdilla, the following offers have a higher conversion rate from mobile devices:

• Software (VPN, antiviruses)
• Dating
• Nutra (male enhancement pills)
• Sweepstakes
• PIN submit offers (SMS billing flow)

However, one offer doesn’t fit all. Each GEO has its own cultural background, shopping behaviors etc. Check out this guide of digital marketing in Southeast Asia, which covers 7 key countries.

Mobile banner ads​

300x100px is one of the most performing mobile banner sizes. This size comes in 3 placements:

Mobile header appears at the top of the page.

Instant message appears at the bottom of the page. Announcements can be closed at any time. Instant Message really interacts with the user to appeal it’s attention. Banner generates a great CTR.

Mobile Underplayer is located under the video player. It’s always in sight of viewers.


Here is the list of TOP-10 GEOs by daily impressions on ClickAdilla.

1. India 14M
2. USA 11.1M
3. Japan 6.5M
4. Germany 5.2M
5. France 3M
6. UK 2.2M
7. Brazil 2.2M
8. Italy 2M
9. Thailand 1.9M
10. Philippines 1.8M

The min bid starts at $0.003.

Get the detailed breakdown on the Traffic Chart.

What is a Good CTR for a Banner Ad?​

The CTR benchmark for banner ads is 0.1%. If yours is lower than this, then it’s time to experiment with a few tweaks.

You can change ad creatives or targeting options.

For example:
Banners on iOS devices in India have CTR - 0.17%. The highest CTR shows banner ads in Vietnam - 0.34% (iOS devices). But in Japan, on the contrary - banners targeted on Android show a higher click-through rate (0.34% vs. 0.09%). The Philippines has the highest click-through rate - 0.43% (Android)

Checklist of effective banner ads​

1. One banner, one idea. Don't try to fit all the benefits of your offer into one banner.
2. Use your brand's color scheme. Make sure the text is instantly readable.
3. Insert your Logo.
4. Use a clear CTA.
5. Create animated or video banners. It will bring you more traffic.
6. Banner size is limited. Check the specifications.

Accepted file formats: JPG, PNG, GIF, iFrame.

How to make animated banner ads?​

There are a bunch of different online services for banner creation. Here are some of them:

• Bannersnack.com
• Creatopy.com
• Canva.com
• Banner.fotor.com
• Onlymega.com
• Visme.co
• Bannerboo.com

Intuitive interface and ready-made templates will allow you to easily create quality motion banners and videos in minutes. The rest depends only on your creativity.

Get inspired by designs of your competitors. Find ads that already work with special tools like visto.li, poweradspy.com, spyover.com.

The following spy tools are designed for adult ads: spy.house, spypush.com, spyteg.com, adplexity.

You can find more in our list of recommended spy tools.

Advertising tips:​

• Mobile banners 300x100 is the best way to get started with display advertising.
• The click-through-rate of banner ads depends on the industry and targeting options.
• Multiple ad creatives in rotation are recommended to increase CTR.
• Always conduct A/B tests to figure out which ad placement, ad creative and pre-landing page works best for the audience you are targeting.
• Instant message and mobile header are the most performing ad placements.
• Motion banners look more effective and offer more flexibility in creativity. Animated GIF or video banners are superior to static ones in terms of engagement.
• Set frequency capping to serve your ad to more unique users for the same budget.
• Launch an ad campaign on CPM if your banner has a high CTR.

Check traffic volume and launch banner ads today!