Articles by RiddicksPartners

In 2026, the iGaming space is absolutely flooded with offers. A lot of affiliate networks operate on a “quantity over quality” mindset, meaning they bulk-list hundreds of products and leave the question of actual traffic ROI entirely on the advertiser’s shoulders. But that approach is running...

Alex Riddick, CEO and founder of PIN-UP Partners and Riddick’s Partners, spoke at the AIBC Eurasia conference, offering an extensive retrospective and visionary outlook on the entire affiliate market. How did the industry evolve from local “exchange platforms” to complex predictive models? Why...