Articles by PIN-UP Partners

Why is influencer marketing no longer a “supportive” traffic channel? Just a few years ago, influencer marketing in iGaming was seen as a supplementary tool, used more for reach than for results. Today, the landscape has shifted dramatically. Influencer marketing has become one of the primary...

If you’re looking to scale in LatAm but other markets already feel overheated, Chile is worth a close look. At the start of 2026, it’s one of the most promising GEOs in the region. With a population of nearly 20 million, internet penetration close to 95%, and a solvent audience, Chile...

PIN-UP Partners explain what to test, taking into account the local specifics of this GEO. Not long ago, we shared a successful case that clearly showed: Mexico remains one of the most profitable GEOs in LatAm if you work with the right traffic sources. A smart choice of source became one of...

Oleksandr Hloza, PIN-UP Partners, “In this market, the winner is not the one who simply reacts, but the one who acts proactively.” Like everyone else on the market, we see changes happening on the affiliates' side. The simplest example: if there’s a wave of account bans in the traffic sources...

Mexico is one of the most interesting yet challenging markets in LATAM. Those who’ve tried to drive traffic there know: on one hand, it offers cheap traffic and highly motivated players eager to deposit. On the other hand, rising competition and unique local behavior can easily break your usual...

Mexico has quickly emerged as one of the most promising GEOs for iGaming affiliates and for good reason. With a large, mobile-first population, increasing internet penetration, and a cultural openness to both gambling and sports betting, the region offers stable traffic with high conversions...

When affiliates talk about where the real growth is happening, LATAM is always on the list. With more than 669 million people and around 80% internet penetration, the region combines huge scale with an audience that loves to play. Traffic costs are still lower than in Tier-1, and iGaming is...