Articles by OMNICPA

A creative is the first element of the sales funnel that a user interacts with. How well you grab their attention and address their triggers determines whether they’ll proceed to the pre-landing or not. In this article, we’ve gathered all popular creative approaches with examples from SPY tools...

The main trend of the outgoing year 2024 is "whitening" (shifting to legitimate marketing). As strange as it may sound, the vertical of nutra (nutraceuticals/health supplements) has also been affected by this. Many have realized that scare-teaser ads not only fail to capture the entire potential...

The Nutra market continues to grow: the demand for dietary supplements, skincare products, and rejuvenating supplements is expanding, and along with it, approaches to traffic, offers, and advertising strategies are changing. In 2024, a record number of newcomers came into arbitrage, many teams...