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The term gamification is increasingly prevalent in the gambling sector, raising the question of whether it is merely a trend or an effective strategy for enhancing key performance indicators. Mares Shamzhy, CEO and partner at LalaStars, provides insights.
Mares, could you clarify what you mean...
Mares Shamzhy - CEO and Partner at LalaStars shared important perspectives on how LalaStars utilizes innovation to boost player engagement, enhance loyalty, and improve operational efficiency.
Reflecting on the latest developments, he pointed out four significant features that have provided...
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