ZeroPark - Unprofitable but converting targets

Adsterra

matt31751

Lurker
Joined
May 7, 2018
Messages
19
Hey all! I've been through all the ZeroPark videos, but I'm still unclear on what to do in one situation.

What's the best way to optimize when you have a single target that is responsible for a significant portion of your conversions (maybe even more than half), but that isn't profitable (or even close to profitable)? Should I be adjusting the bid? Or pausing that target and accepting fewer conversions?

Thanks! I'm having a bit of trouble thinking through
 
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