Hey all! I've been through all the ZeroPark videos, but I'm still unclear on what to do in one situation.
What's the best way to optimize when you have a single target that is responsible for a significant portion of your conversions (maybe even more than half), but that isn't profitable (or even close to profitable)? Should I be adjusting the bid? Or pausing that target and accepting fewer conversions?
Thanks! I'm having a bit of trouble thinking through
What's the best way to optimize when you have a single target that is responsible for a significant portion of your conversions (maybe even more than half), but that isn't profitable (or even close to profitable)? Should I be adjusting the bid? Or pausing that target and accepting fewer conversions?
Thanks! I'm having a bit of trouble thinking through